Freelancer profile translated to English.
Back to original languageAbout Morad
Digital Marketing Specialist with over 6 years of experience creating successful campaigns across various industries. Proven ability to maximize ROI for key accounts such as Renault, Dacia, Nissan, Alpine (Automotive) and Grupo Puig for brands like Carolina Herrera, Paco Rabanne, Jean-Paul Gaultier, or Nina Ricci (Luxury).
Expert in lead generation and e-commerce optimization with a data-driven approach to achieve measurable results.
I am confident that my skills and experience can significantly contribute to the growth of your project.
Spanish
Native or bilingual
French
Native or bilingual
Catalan
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Publicis Groupe EspañaSenior SEM SpecialistE-COMMERCEJune 2022 - Today (4 years)Madrid, SpainWorking for Grupo Planeta (Education Sector - Lead Generation) and Grupo Puig (Luxury Sector – DTC) for global brands like Carolina Herrera, Nina Ricci, and (Cosmetics Sector - DTC) for Loto del Sur. SEM:- Creation and monitoring of Search, Discovery, GDN, Shopping, and YouTube campaigns.- Feed Management in Google Merchant Center.- Audience Management and Optimization.- Creation of Audiences and Remarketing lists.- Knowledge in Search Engine Marketing (SEM) and advertising on Google and Bing platforms.- Implementation and use of search tools like SA360.- Creation of conversion actions, conversion tracking implementation, payment profiles, etc.- Strategy, reporting (Looker Studio and Analytics GA4), and campaign optimization.- Creation of Dashboards in Looker Studio, GA4.- Establishment of SEM plans and proposals. Strategic development, activation, and optimization.- Client communication.- Keyword analysis, copy creation, and campaign structuring based on objectives.- Forecasting and budget management. Social:- Community management: Content creation, writing, and publishing.- Paid campaign management on social networks: Facebook, Twitter, LinkedIn, Instagram, Waze...
- Trucker 360Digital Marketing ManagerAUTOMOBILEMarch 2021 - June 2022 (1 year and 3 months)Barcelona, SpainWorking for the Renault Group (Switzerland) - Automotive Sector; with its main brands: Renault, Dacia, Nissan, and Alpine.- Planning and management of digital projects (SEM, SEO, Social, Graphic Design, and Web Development)- Team coordination (6): web development, graphic designers, etc.
- Trucker 360Digital Marketing SpecialistAUTOMOBILEMarch 2020 - June 2022 (2 years and 3 months)Barcelona, SpainWorking for the Renault Group (Switzerland) - Automotive Sector; with its main brands: Renault, Dacia, Nissan, and Alpine.- Community management: Content creation, writing, and publishing.- Communication campaign management on social networks: Facebook, Twitter, LinkedIn, Instagram, Waze...- Search engine campaign management: Search, Display, Video.- Editorial strategy design.- SEO-optimized content writing for web and specialized articles.- Implementation and updating of websites on WordPress.- Email design and writing.- Offline: Graphic content writing and design.- Brand storytelling.
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Education
- Degree in Business Administration and ManagementUniversitat d'Andorra2010Bachelor of Business Administration (B.B.A.), Business Administration and Management, General