Freelancer profile translated to English.
Back to original languageAbout Montserrat
I am an experienced Campaign Manager and specialist in programmatic advertising and Ad Ops Operations since 2013.
I bring a lot of agency experience – I manage large, well-known clients and am responsible for high monthly budgets. Specialized in corporate clients.
The operational implementation of campaigns is one of my strengths – the Account Managers usually maintain direct customer contact, while I focus on campaign management (performance and branding).
My main activities include, among others, creating forecasts in the programmatic area, advising Account Managers / Planners regarding ads and ad servers or DSPs (Adform, DV360...), implementing media plans for optimal campaign setup, clarifying technical problems with ad delivery, and optimizing and reporting on campaigns with regard to the set KPIs.
The tools I use most frequently are Adform, DV360 or The Trade Desk, Excel.
Spanish
Native or bilingual
German
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- emetriqConsulting Services for Programmatic Advertising CampaignsTELECOMMUNICATIONSFebruary 2023 - February 2024 (1 year)Hamburg, Germany- Consulting and management for the entire campaign process- Development of campaign strategies- Ad management and budget planning- Implementation of online advertising campaigns on various ad servers and DSPs (Adform, The Trade Desk, GDN, Amazon...)- Consulting on campaign optimization on KPI and performance basis- Generating learnings and deriving corresponding optimization measures- Creation of reports and derivation of recommendations for action- Development of an analysis of digital campaigns- Derivation of optimization potentials for campaign planning- Campaign setup, management including ad material exchange in the DSP (including targetings, inventories, budget & bidding)- Creation of reports and their evaluation as well as providing recommendations for action- Consulting on technical problems of digital campaigns
- pilot AgenturgruppeProject Manager Programmatic AdvertisingMay 2021 - May 2022 (1 year)Hamburg, Germany- Consulting on optimization of programmatic campaigns- Conception and development of display campaigns (branding, performance, retargeting)- Internal and external customer consulting- Independent coordination of external service providers and partners (creative agencies, media, marketers, etc.)- Deal management- Creation of regular campaign reports and media recommendations- Adaptation of processes to customer requirements- Constant review, further development and initiation of all ongoing processes- Driving topics in independently acquired specialist areas- Proactive development of suggestions for improvement of workflows
- pilot groupSenior Campaign Manager Ad OperationsOctober 2013 - July 2020 (6 years and 9 months)Hamburg, Germany- Conception and development of display campaigns (branding, performance, retargeting)- Internal and external customer consulting- Creation of concepts and presentations- Training of colleagues in the area of programmatic advertising- Independent coordination of external service providers and partners (creative agencies, media, marketers, etc.)- Creation and presentation of regular campaign reports and media recommendations- Creation of competitor, target group and user analyses as well as derivation of recommendations for action- Invoice control- Initiation of optimization approaches with purchasing- Adaptation of processes to customer requirements- Constant review, further development and initiation of all ongoing processes- Driving topics in independently acquired specialist areas- Proactive development of suggestions for improvement of workflows- Training and onboarding of juniors
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Education
- Media and Communication StudiesUniversity of Málaga2009
- Erasmus - Institute for Media and Communication StudiesTechnical University of Ilmenau2008