About Monika
- Development of global and regional omnichannel strategic plans
- Creation of the value proposition and high-level messaging
- Strategic argumentation tailored to the target audience
- Strategic positioning according to the therapeutic segment
- Strategic and marketing analysis
- Pharma Product Manager/Pharma Product Owner/Pharma Project Manager
- Development of omnichannel marketing plans and development of offline and digital HCP materials (promotional and environmental).
- Collaboration with KOLs, patient associations, and scientific societies
- Development, implementation, and management of operational marketing (congresses, webinars, symposia, collaboration with communication partners (agencies, publishers))
- Management of cross-functional projects (internal and external)
- Branding, packaging
- VeevaVault, Promomat, MLR Review process, Claims,
French
Native or bilingual
English
Native or bilingual
Polish
Native or bilingual
Experience
- CSL ViforOmnichannel Marketing Manager - Women's Health and Nephrology ProjectPHARMACEUTICALS INDUSTRYJanuary 2026 - Today (5 months)Paris, FranceWomen's Health: Strategic and operational support in deploying the omnichannel awareness and screening campaign for iron deficiency in Women (follow-up of previous missions)
- The campaign focuses on 3 main pillars (abnormal uterine bleeding, postpartum, and gynecological surgery),
- 2 target audiences: HCPs and patients
- Implementation of webinars (with recognized KOLs), multidisciplinary eTV broadcasts (Len Axis), symposia (Gynécopratique congress)
- Continuation of the implementation and reporting of the omnichannel digital campaign for HCPs and patients
- Creation of field and educational materials, KOL videos, replays…
**Nephrology and Dialysis: Strategic and operational support in nephrology, in the implementation and deployment of the omnichannel awareness campaign for a pathology affecting dialysis-dependent CKD patients**.- Deployment of several digital awareness campaigns targeting patients and HCPs
- Implementation of field materials and team training
- Management of promotional materials (update, implementation, ANSM submission)
- CSL ViforOmnichannel Marketing Manager - Women's Health ProjectPHARMACEUTICALS INDUSTRYJune 2025 - January 2026 (7 months)Paris, FranceSupport for the company in implementing the omnichannel strategic plan in the field of iron deficiency in Women's Health, targeting HCPs and the general public.
- Organization of symposia and webinars for HCPs (gynecologists in private practice and hospitals, surgeons, anesthesiologists, midwives)
- Presence at various EndoFrance and gynecological network congresses with a booth or symposium (Paris Santé Femme, SCGP, GynécoPratique)
- Deployment of field and digital actions to improve inter-professional communication and optimize patient care pathways (multidisciplinary groups, publications, targeted digital campaigns: Intermedix and Medexact)
- Establishment of partnerships with scientific societies and associations
- Collaboration with several FrenchTech Santé startups (public awareness campaign and for HCPs, market research, etc.)
- Organization of a press conference (health and general public press) with participation from a KOL/HCP and patient partners
- Deployment of the digital campaign targeting the general public (social media, influencers).
- Creation and implementation of materials for field teams (brochures and digital materials).
- Contracting with KOLs (HCPs)
- MLR Veeva / Promomat review process, claims
- CSL ViforOmnichannel Marketing Manager - Women's Health ProjectPHARMACEUTICALS INDUSTRYNovember 2024 - June 2025 (7 months)Paris, FranceSupport for the company in developing the strategy and operational implementation of the Women's Health plan
- Support in developing a strategic plan with 3 therapeutic pillars aimed at raising awareness and optimizing care pathways.
- Activation of various players in the health ecosystem (associations, scientific societies, innovative startups, patient partners, KOLs) to communicate with HCP and patient targets and raise their awareness of the issue.
- Development of a global digital marketing awareness campaign, deployed on several levels (webinar, omnichannel digital campaign for HCPs and patients)
- Development of an offline marketing plan (symposium, congress participation, specialized press...)
- Organization of an event focused on innovation in Women's Health (IronLab) bringing together HCPs, innovation experts, patient partners, and KOLs.
Reviews
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Education
- Master in European Business (Master's Degree)EDHEC2002Cursus en anglais
- Master in Marketing and Management (Master's Degree)Cracow University of Economics2004