Freelancer profile translated to English.
Back to original languageAbout Monika
Hi, I'm Monika, a Senior Online Marketing Expert with over 10 years of experience in Digital Marketing and 7 years at Google, where I co-developed and scaled some of the highest-performing advertising products on the market: YouTube Ads, Display, and Performance Max.
I have advised international brands across various industries (including BMW, Ford, Coca-Cola, Samsung, Zalando, Sixt, and many more), SMEs, and high-growth startups worldwide – with the goal of achieving more leads, sales, and brand impact through smart, scalable, and data-driven strategies.
Now I'm bringing this insider knowledge to Malta and to you.
✅ What sets me apart:
I co-developed Google Ads products: As a former Product Lead for YouTube & PMax at Google EMEA, I not only know how these campaign types work – I helped develop them.
Strategic & operational: From overarching planning to detailed optimization, I bridge the gap between strategy and execution.
🏆 Exemplary results (from Google and freelance projects):
+220% more leads for a B2B SaaS startup through YouTube campaigns
-46% CPA for a DTC brand after a PMax restructuring
International scaling of a travel company (and other enterprise clients) through a full-funnel strategy
Training over 100 agencies and clients on best practices for video and display campaigns
💬 Let's talk
If you're looking for someone who knows Google Ads inside and out – and translates that knowledge into results for your business – I look forward to connecting.
German
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Conversational
Can work on-site
München (up to 50km)
Experience
- Google Germany GmbHProduct Lead EMEA, YouTube, Demand Gen and DisplaySOFTWARE PUBLISHINGMay 2022 - December 2023 (1 year and 8 months)München, Germany▪ Spearheaded the growth strategy for Google's Video & Display Consideration & Direct Response Ads business in EMEA by defining the vision and product activation strategy across measurement and planning solutions (Demand Gen, YouTube Action campaigns). Fully owned the Display Ads Product in EMEA, future proofing the format for upcoming industry changes in particular related to privacy updates (e.g. 3P cookie deprecation)▪ Defined and orchestrated go-to-market strategy and activation of new product and feature launches in EMEA, in alignment with local market needs. Steered commercialization strategy via marketing teams, a network of local sales teams and sales support teams to secure scaled product adoption while maintaining close relations with priority customers addressing their product needs and serving as a product consultant for their online marketing strategy.▪ Led partnership efforts with the Global Product Solutions team, shaping the global product roadmap and product development, developed key strategic global sales materials and best practice approaches.
- Google Germany GmbHProduct Lead EMEA, YouTube (Direct Response, Video Action) - RotationSOFTWARE PUBLISHINGOctober 2021 - April 2022 (7 months)München, Germany▪ Led YouTube Direct Response Business (YouTube Action Campaigns) in EMEA, responsible for regional strategy definition, revenue acceleration and oversight as well as guidance on execution within 29 markets▪ Responsible for aligning global priorities with effective day-to-day operations and transformation from early-stage ideas into future-growth initiatives across YouTube Video Action Business▪ Partnered with and advised both global product teams and localized sales teams to deploy the global product roadmap for Video Action products based on global best practices and customer product feedback (working closely with top customers). Owned & managed the EMEA community of video sellers and specialists, serving as a catalyst for product adoption
- Google Germany GmBHProduct Solution Specialist Central Europe - Display & Video Direct ResponseSOFTWARE PUBLISHINGApril 2019 - September 2021 (2 years and 6 months)München, Germany▪ Partnered with Google’s largest customers across key industries (Automotive, FMCG, Finance, Retail, Travel & Insurance) evolving their display marketing investments, creating strategic online marketing plans and quarterly business plans. Managed a portfolio of +$20M/Q as primary contact, further working on +$70M/Q across a variety of sectors through scaled activation▪ Delivered best-in-class display and video consultations across Google marketing tools (Google Ads & GMP). Closed over 25+ media deals with major Fortune 500 companies, focusing on programmatic, data driven & smart solutions for media buying▪ Speaker and Google ambassador at key industry events (e.g. Think With Google), published numerous client case studies
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Education
- MSc & MIM in International Management CEMS (Double degree)CEMS - ESADE Business School & Vienna University of Economics and Business (WU)2016▪ GPA: 1.18 (First Class Honors, top 5% of cohort, recipient of merit-based scholarship grant) ▪ Master Thesis: The role of Individuals in International Knowledge Transfer Processes
- BSc in Economics, Business and Social SciencesVienna University of Economics and Business (WU)2014▪ Graduated among top 15% of cohort ▪ Exchange semester at the College of William and Mary, Virginia, USA