Freelancer profile translated to English.
Back to original languageAbout Monika
I support companies in systematically building and developing customer relationships based on data. My focus is on CRM strategies, customer journey optimization, and the conception of effective customer loyalty measures.
Typical topics of my projects are:
• CRM strategies and customer lifecycle management
• Analysis and optimization of customer journeys
• Development of customer loyalty measures and campaigns
• data-based evaluation of customer interactions
I work in a structured, analytical way and with a clear focus on actionable solutions.
German
Native or bilingual
Can work on-site
München (up to 50km)
Experience
- Technische Universität MünchenCRM ManagerSeptember 2025 - Today (9 months)Further development of CRM processes, data structures, and target group-specific communication in close coordination with specialist departments and IT
- SelbstständigCustomer Relationship Management (CRM)February 2024 - Today (2 years and 4 months)With me, customer loyalty is made easy. What exactly does that mean? I'll show you how to analyze your customers, find out their wishes, and develop a better understanding of them. With simple tools that give you more insight into your customers. This allows you to increase your revenue with your existing customers.
- TÜV SüdBusiness Development Expert - Digital Learning ProductsJuly 2022 - April 2023 (9 months)Munich, BY, GermanyDevelopment of the pricing strategy for the sale of digital further education offers. Analysis of existing customers with a focus on the use of future digital offers and development of a strategy for this.
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Education
- AI Programming with Python (Next Generation Tech Booster Scholarship)Udacity2024AI Programming with Python (Next Generation Tech Booster Scholarship)
- Data AnalystUdacity2020Data Analyst