Description

strategic Brand Positioning & Growth Expert | CEO & Co-founder of Recovo

As an entrepreneur and brand strategist, I specialize in helping startups establish strong market positioning and authority. With hands-on experience in scaling businesses, I’ve built Recovo from the ground up—growing it to 1,000+ international clients, securing €4M in funding across 3 investment rounds, and positioning it as a leader in its industry.

My expertise includes:

✔Brand building: I will help a solid brand that is recognized and recognizable

✔ Brand Positioning & Authority Building – Crafting compelling brand narratives that resonate with target audiences.

✔ Startup Growth Strategies – Applying firsthand knowledge of scaling from zero to a thriving business.

✔ Fundraising & Investment Readiness – Insights from successfully raising multi-million-euro funding.

If you're looking to elevate your startup’s brand presence, attract investors, or establish a strong competitive edge, let’s connect!

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Recovo.co
Co-founder & Chief Executive Officer
March 2021 - Today (5 years and 3 months)
Barcelona, Spain
Recovo is a resale platform where brands buy & sell deadstock fabrics from past collections. We are building a community of conscious fashion brands that contribute towards circularity.
BERSHKA
E-commerce Product manager
June 2018 - February 2021 (2 years and 8 months)
Barcelona, Spain
-Planning and managing digital strategies to meet the specific demand of multiple markets. -Monitoring daily sales, stocks, traffic, CR to understand and identify special needs of different markets -Taking strategic and commercial decisions based on historical sales and trade predictions. -Managing promotional and sales campaigns -Working closely with multiple teams: marketing, content, IT, buyers, and product, to execute tasks. -Customer behavior analysis and competitor tracking.
Dreamers not allowed
Founder & Creative director
January 2013 - June 2018 (5 years and 5 months)
Madrid, Spain

• Product & brand design
• Development of online marketing acctions to increase sales
• Communication strategies in social media
• Content & catalog curation
• Buying & contact with suppliers
• E-commerce management own web & marketplaces (own web: Dreamersnotallowed.com / marketplaces Asos.com / Zatro.com/ smartluxury.com)
• Retail management: DNA was distributed in the following concept stores : Amen Madrid, 8pm Barcelona, Colective store California, The Rolling shop station Paris.. and many more. And many other things a young entrepreneur has to deal with.. IG: @dreamersnotallowed E-commerce : www.dreamersnotallowed.com (not active)