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Mónica Pérez HerreroMP

Mónica Pérez Herrero

Marketing Strategist + Copywriter | Funnels

€250/day
Málaga, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mónica

Most businesses don't have a visibility problem.
They have a connection problem.
Connecting with people who need and seek what they offer in a sincere, close, effective way. That generates trust and translates into sales.

Websites that say nothing.
Emails that don't get opened because they are more of the same.
Messages that don't connect or activate decisions.

That's where I come in.

I am a marketing strategist, CSR, and copywriter specializing in establishing real connections, improving business reputation, and generating conversions.

I work with all types of digital businesses to transform their communication into real sales, without needing more visibility but rather better structure and messaging.

My approach combines analysis, psychological strategy, action plan, and task automation and AI implementation in processes.

How can I help you?

- Funnel and sales page audits
- Email copywriting (sales, nurture, and reactivation sequences)
- Landing page and sales page creation and optimization
- Funnel strategy and automation
- Value proposition and messaging review

What type of projects do I manage?

I work on optimizing existing assets (websites, funnels, emails) as well as creating conversion structures from scratch: sales pages, automated sequences, and results-focused communication strategy.

My added value

I integrate marketing, behavioral psychology, and health and wellness experience, which allows me to create deeper, more credible, and effective messages. I understand how the client thinks and decides, and I translate that into copy that converts.

My process:

- Clear and actionable analysis and diagnosis
- Direct approach (no noise or unnecessary theory)
- Focus on measurable results

I can help improve your business's health (yours too! 😉); Shall we talk?
Write to me at T.
Delighted to work with you
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • La Crisálida Púrpura
    CEO • Strategic Consultant and Business Trainer
    CONSULTING AND AUDITS
    January 2014 - Today (12 years and 7 months)
    Almería, Spain
    Founder and director of a strategic consultancy specializing in marketing, European projects,
    ▸ Brand strategy, digital marketing, and business development consulting.
    ▸ Design of value propositions, positioning, and strategic brand narrative. ▸ Client Communication Director, sales funnels, copywriting.
    ▸ Training teams in digital skills, branding, communication, and sales.
    ▸ Application of artificial intelligence in business, productivity, content, and processes.
    ▸ Design of CSR and organizational well-being programs.
    ▸ Support for businesses in processes of reinvention, digitalization, and strategic improvement.
    Copywriting Online Reputation CSR Consulting UI/UX Design
  • Acción contra el Hambre
    Consultant and Trainer
    January 2024 - Today (2 years and 7 months)
    ▸ Strategic consulting for entrepreneurs and small businesses.
    ▸ Training in digital skills, personal branding, and business strategy.
    ▸ Workshops and training with a practical and transformative focus.
  • Cibervoluntarios
    Trainer in Digital Skills, AI, and Cybersecurity
    EDUCATION AND E-LEARNING
    March 2025 - December 2025 (9 months)
    Almería, Spain
    Trainer in Cybersecurity, AI, and digital skills.
    Courses in various municipalities in the province of Almería training young people and adults in technologies and their safe uses.

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Education

  • AI Project Management
    School of Industrial Organization
    2025
    Dirección de Proyectos con IA
  • Cybervolunteer Foundation • · Inserta Foundation / INSA
    2026

Skill set

Categories