Freelancer profile translated to English.

Description

I am a strategic marketing and communication consultant with over 10 years of experience helping brands, startups, and large companies grow, position themselves, and connect with their audiences.

I specialize in designing digital marketing strategies focused on real impact: from brand positioning and narrative to user acquisition, conversion, and loyalty. I have worked in sectors such as real estate, technology, retail, and innovation, both from the agency and client side, which gives me a global, strategic, and executive vision.

Some notable projects include the digital management of Stradivarius (web & app), the positioning of Freshis and Edryx HealthCare, or the revitalization of spaces like the World Trade Center Barcelona and BlueTechPort, where I combine storytelling, creativity, data analysis, and growth strategy.

I get involved from the idea to implementation, with a clear vision: to turn complexity into actionable, and strategy into profitability. If you are looking for a professional who understands your business, brings vision, and transforms strategy into results, let's talk.

Languages

Spanish
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

World Trade Center Barcelona
Head of Marketing & Communications
April 2025 - Today (1 year and 4 months)
Barcelona, Spain
Design and implementation of the global marketing and communication strategy for the business complex, aligned with the Strategic Plan 2025–2030.
Comprehensive management of brand identity, institutional positioning, and corporate narrative.
Definition and execution of multichannel digital marketing campaigns, focusing on acquisition, engagement, and loyalty.
Planning and management of SEM campaigns (Google Ads, Meta Ads) aimed at promoting spaces and events.
On-page and off-page SEO supervision of the website, focusing on improving organic positioning and complex visibility.
Coordination of the digital content calendar and strategic management of corporate social media (LinkedIn, Instagram, etc.).
Management of email marketing campaigns, newsletters, and automations focused on tenants, the business community, and stakeholders.
Development of KPI tracking dashboards and analysis of the performance of all digital actions.
Revitalization of the community of over 50 companies through campaigns, events, and internal communication actions.
Coordination with agencies, suppliers, and internal teams to ensure consistency and quality in all communication materials.
Marketing Strategy Email Marketing Event Planning Content Creation and Copywriting Content Marketing
Savills
Marketing and Communications Manager
January 2024 - April 2025 (1 year and 3 months)
In my current role, I lead the marketing and communication strategy for the World Trade Center Barcelona, ensuring brand consistency and visibility, and revitalizing the business complex through key events and activities. Key responsibilities:
• Development and implementation of the corporate marketing and communication strategy.
• Management of multichannel campaigns for the acquisition of new tenants and companies.
• Organization of business events and activities to foster networking.
• Supervision of corporate identity across all communication channels.
• Execution of sustainability and well-being initiatives for the business community.
PICKASO
Digital Growth Marketing & Data Analyst
June 2022 - January 2024 (1 year and 7 months)
I led digital growth projects for major clients like Stradivarius, developing data-driven strategies and digital optimization. Key responsibilities:
• Implementation of advanced data analysis with BigQuery, SQL, and Google Data Studio.
• Creation of custom dashboards for decision-making.
• Execution of acquisition and retention campaigns on Google Ads and Meta Ads.
• App Store Optimization (ASO) strategies to improve downloads and conversions.