Freelancer profile translated to English.

Description

I help agri-food companies, organizations, and impact projects turn sustainability and regulatory compliance into real opportunities for positioning and market access.

I work with food SMEs, cooperatives, agricultural value chain organizations, and projects linked to sustainable agriculture that need to translate regulatory requirements (such as EUDR), traceability, and compliance into clear strategies, executable projects, and credible market narratives.

My work connects sustainability, strategic marketing, communication, and business development, so that regulatory compliance does not become an administrative burden but a competitive advantage with buyers, retailers, and investors.

I bring over 15 years of experience in project management, marketing, and purpose-driven communication, working with companies, NGOs, public institutions, and impact ventures. I am accustomed to structuring and coordinating complex projects in contexts of high uncertainty, aligning multidisciplinary teams, stakeholders, and strategic objectives.

My specialty is navigating complexity: translating regulatory frameworks, supply chain dynamics, and sustainability goals into clear operational plans, strategic alliances, and narratives that connect with the market.

I also work on communication as a tool for social transformation, designing storytelling strategies and campaigns that link sustainability with positioning and reputation.

Types of projects I typically collaborate on:

Preparation and roadmaps for EUDR compliance

Risk analysis and traceability in food chains

Market access strategies for sustainable products

Project management for sustainability, food, or social impact projects

Design of purpose-driven communication and marketing strategies

Narrative and positioning for impact projects and sustainable transition

Languages

Portuguese
Native or bilingual
French
Fluent
Spanish
Native or bilingual
English
Fluent
Catalan
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Procoreef
Project Manager & Strategic Communications Lead
ENVIRONMENTAL
March 2019 - Today (7 years and 5 months)
Barcelona, Spain
Definition and leadership of the project's communication, marketing, and positioning strategy.
Comprehensive management of creative communication projects from narrative to execution.
Development of impact campaigns with zero budget, based on strategic storytelling and alliances.
Coordination of strategic alliances with organizations, media, and institutional actors.
International recognition of the project (The Economist, FITURNEXT, Decade of Restoration – UN).
Focus on communication as a tool for systemic transformation
Strategic Alliances Project Management Communication Strategy Commercial Strategy Business Strategy
Consultora Autónoma
Project Manager | Coordination of Projects and Campaigns
CONSULTING AND AUDITS
January 2011 - January 2019 (8 years)
Rio de Janeiro, State of Rio de Janeiro, Brazil
Coordination and execution of complex public projects in the field of social and environmental sustainability. Leadership of the Technical Chamber "Food Security in Development Strategies". Management of multidisciplinary teams, social organizations, volunteers, and public administration. Planning, production, and coordination of institutional events and public campaigns. Co-creation and implementation of the Carioca Food Week, now institutionalized. Operational coordination of municipal conferences and compliance with objectives, deadlines, and deliverables. HIGHLIGHTED CAMPAIGN
Food value chain Project Management Food and Beverage Communication Strategy Commercial Strategy
Oxfam,
Head of Large Retail Channel
RETAIL (LARGE RETAILERS)
January 2005 - January 2008 (3 years)
Valencia, Spain
● Management of the large retail and supermarket channel.
● Planning and execution of purpose-driven marketing and communication actions.
● Development of creative strategies in limited budget contexts.
● Creation and implementation of corporate volunteering programs as a communication tool.
● Market prospecting, resulting in the inclusion of fair trade products in the top 5 Spanish supermarket chains and 5 medium-sized chains.
● Prepare and present proposals and manage commercial activities, achieving a 48% annual sales increase.
● Establish strategic alliances with the CSR directors of the top 5 Spanish supermarkets.
Commercial Strategy Key Account Management Product Management Food and Beverage Strategic Alliances