Monica Álvarez Martínez

My role was helping brands to expand their business into the LATAM and IBERIA market, finding the right partners in the region (distributors and retailers) in order to have local presence. Entering in new channels would be always under my supervision to ensure the brand is positioned in the most suitable offline and online chains depending on the brand category. I have daily communication with clients and brands to have a succeed following up with forecast, sales, logistic and marketing actions. Creating brand awareness with each brand that I manage is my goal, bringing all my support with sales and marketing strategies to make sure all parties achieve the targets already stablished. Some brands I've worked with: SumUp, Shokz, PopSockets, ShiftCam, Gaston Luga, Ideal of Sweden, Chipolo, Vonmählen or AM Get Clean.

For 3 weeks in Ireland, I was in charge of a group of Spanish students participating in the "Vigo en Inglés" program. The main responsibilities were to supervise the perfect execution of the program, ensure the students were well-adjusted, and resolve any issues that arose. Additionally, another task was to write a daily blog entry and publish photos taken during the activities. Finally, I communicated with the students in English to help them overcome their fear of speaking and thus improve their language skills, which is the main objective of the program.

Member of the project development department with the following tasks:

- Collaboration in the administrative area, carrying out the process of submitting all required documents to be eligible for selection in a public procurement candidate selection process.

- Collaboration in the commercial area, conducting market research for a Spanish company interested in expanding its network of distributors abroad.

- Collaboration in the technical department, assisting in the development of a diagnosis, a strategic plan, and an action plan for a tourist enclave. Finally, it is worth mentioning that I was able to undertake this internship through the "Santander CRUE-CEPYME Internship Grant".