Freelancer profile translated to English.
Back to original languageAbout Monia
Expert in media, traffic acquisition, CRM, and e-commerce, I have developed my skills within various structures ranging from media agencies to large international groups. I will assist you in defining and operationally managing your digital marketing strategy.
I have operational expertise in traffic acquisition, CRM, and e-commerce for brands of different sectors and sizes (from luxury retail to pure e-commerce players, and from startups to large corporations).
I have analytical skills, strong technical knowledge, and a passion for brand assets. Data-driven, I attach great importance to data analysis and the definition of clear objectives.
I am bilingual in English.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Strasbourg (up to 20km), Lille (up to 20km), Marseille (up to 20km)
Experience
- OREEGAMITrainerEDUCATION AND E-LEARNINGDecember 2023 - Today (2 years and 6 months)Paris, FranceTraining in digital media and acquisition levers
- Le Bon MarchéWeb & App Traffic Acquisition ConsultantLUXURY GOODSSeptember 2023 - December 2023 (4 months)Paris, FranceOperational management of web acquisition campaignsLaunch of APP acquisition campaignsGrowth strategic recommendationOrganizational recommendation and support for media & acquisition teams
- Sushi ShopHead of Digital Marketing & E-commerceRESTAURANTS AND FOOD SERVICEOctober 2019 - October 2022 (3 years)Île-de-France, France• Traffic and new customer acquisition: website & mobile app• Data-driven strategy: DMP/CDP• E-commerce: product management for website & mobile app• Analytics: management/coordination of website & mobile app tagging plan redesign, Content Square implementation, GA4 migration management/coordination• CRM: customer data analysis, loyalty program optimization, analysis and optimization of customer communications via email, push, and SMS (targeting and omnichannel strategy)• Marketplace partnerships "food delivery": commercial and operational strategy, implementation, monitoring, and optimization.• Scope: France & International• Recruitment and management of the Acquisition, CRM, and E-commerce team
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Education
- Master's Degree in Marketing & Business CommunicationUniversité Panthéon Assas (Paris II)2010• Marketing stratégique et opérationnel des entreprises • Communication interne et externe des entreprises • Année d'apprentissage chez SFR en communication digitale
- Business AdministrationUniversity of Gothenburg2009• Business Administration • Marketing & Consumption • Programme ERASMUS
Certifications
- Product OwnerJoin Lion2023
- Web3WAGLI2023