Freelancer profile translated to English.
Back to original languageAbout Mong Shen
Digital analyst consultant who has worked on various missions of marketing tag implementation, dashboard construction, and data analysis. My priority is to make data actionable in order to steer and understand a company's web activity.
My extensive knowledge of numerous marketing tools has allowed me to work on cross-functional data intersection issues within a company.
I am therefore looking to bring this expertise in my own name through exciting and human-centered projects.
I am only available remotely and can lead international projects in English.
*English below*
TOOLS
----ANALYTICS----
- AT internet
- Google Analytics
- Adobe
- Eulerian
- Chart beat
- Adjust
- Accengage
- Adwords
- AB tasty
- Kameleoon
- Urban airship
----TAG MANAGEMENT SYSTEM----
- Google Tag Manager
- Tag commander
- Tealium
----DATA VISUALISATION----
- Power BI
- Tableau
- Reeport
- Data studio
I can assist you with all these solutions through services such as:
- Tracking audit
- Performance audit
- Implementation of analytics and marketing tags
- Data analysis
- Dashboard construction
- Analytics strategic consulting
*English*
Throughout my digital analyst career I encountered various data missions that enabled me to get a fullscope of what data can provide. I managed to work on very operationnal missions and strategic missions.
With my variety of customer I have been able to use several marketing analytics tool. I must say that I love combining data and believe that it can help companies to have a better understanding of their website (or app) environment.
To be able to combine data is what makes us able to make data actionnable.
English
Native or bilingual
Chinese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AT InternetConsultant Digital AnalyticsSOFTWARE PUBLISHINGFebruary 2016 - Today (10 years and 4 months)Paris, France- Assisting clients with tag implementation (gathering needs, technical implementation advice, and testing)- Training clients on the use of AT Internet solutions (expertise on all AT Internet tools)- Assisting clients with data exploitation (dashboard and report construction, KPI definition, and data understanding)- Dashboard construction- Cross-referencing digital analytics data with other data sources
- France TélévisionsConsultant Digital AnalyticsENTERTAINMENT AND LEISUREJanuary 2019 - Today (7 years and 5 months)Boulogne-Billancourt, FranceAT Internet digital analytics consultant on secondment at France Television- Development of tagging plans- Monitoring of marketing campaigns- Assisting clients with data exploitation (dashboard and report construction, KPI definition, and data understanding)- Audience reporting
- Française des JeuxConsultant Digital AnalyticsSPORTSFebruary 2017 - December 2018 (1 year and 11 months)Boulogne-Billancourt, FranceAT Internet digital analytics consultant on secondment at La Française des Jeux (Parions sport en ligne / Parions sport point de vente / Championnat de france des pronos/ Parions esport)Project Management:- Gathering needs- Writing functional/monitoring/referential documents> Development of AT Internet tagging plans> Development of TMS tagging plans> Development of partner tool tagging plans- Project management monitoringImplementation and Tag Management:- Integration of partner markers via the Tag Commander TMS tool (Social networks, CRM, Mobile, DMP, A/B testing, TV tracking, Attribution, Media campaign manager, Chat bot, etc...)- Tag assignment and triggering- Testing of tag implementation- Testing of AT Internet tags- Testing of the TMS data layer- Testing of the various solutions implemented by developersAnalysis:- Monitoring of marketing campaigns- Assisting clients with data exploitation (dashboard and report construction, KPI definition, and data understanding)Main mission: Make data actionable!
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Education
- Master of Business Administration (MBA), Digital BusinessParis School of BusinessCompĂ©tences acquises : - SEO, SEA, SEM - Campagne de promotion digitale : display, emailing, etc... - Web analytics - Wireframing et UX design - CRM - Social media - Optimisation de site - HTML, CSS Grade master reconnu et viseÌ par lâEtat. Membre de la ConfeÌrence des Grandes Ecoles et de lâAACSB. AccreÌditeÌe AMBA.
- HSK level 4Beijing International Studies University, ćäșŹçŹŹäșć€ćœèŻćŠéą
Certifications
- Scrum masterScrum Alliance
- AT internet (Admin and User)AT internet