Freelancer profile translated to English.

Description

Executive Transformation Leader with 15+ years of experience leading business, retail, digital and omnichannel transformation across international markets.

I support organizations and fast-evolving brands in driving transformation, operational performance, customer experience and strategic alignment across business, operations and technology.

Expertise:

• Business & Digital Transformation

• Omnichannel & Customer Experience

• Retail Performance & Operations

• CRM, PoS & Digital Ecosystems

• Executive Leadership & International Programs

• Cross-functional Governance & Operational Excellence

Recognized for leading complex international initiatives, aligning executive stakeholders and accelerating transformation at scale within demanding environments.

📍Paris, Marseille, Nice & Middle East

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km), Nice (up to 30km), Marseille (up to 30km)

Christian Dior Couture
Business & Digital Transformation Executive I Visual Merchandising
LUXURY GOODS
July 2023 - Today (2 years and 11 months)
Paris, France
Led the omnichannel digital transformation of Visual Merchandising internationally for Christian Dior Couture.

**Objective**: improve VM and in-store customer experience through harmonized digital tools.

**Achievements**:
Defined and deployed an omnichannel & digital transformation strategy for Visual Merchandising
Designed a proprietary digital solution to optimize brand image consistency globally
Managed the international deployment (+500 users, HQ & markets)
Coordinated multidisciplinary teams (IT, VM, retail performance, UX, data)
Facilitated an international VM community to maximize adoption
VM and digital adoption in-store.
**Business Impact**:
Improved VM & retail performance and in-store execution
Optimized processes and operational efficiency
Accelerated digital adoption and standardized customer experience
**Keywords**: omnichannel, digital transformation, retail performance, customer experience, international deployment, luxury retail
Team Management Visual Merchandising Interim Manager Digital Transformation & Strategy Operational Performance
Christian Dior Couture
Global POS & Omnichannel Transformation Lead | Retail Performance
LUXURY GOODS
July 2022 - July 2023 (1 year)
Paris, France
Led the omnichannel transformation and global retail POS system deployment (Cegid Y2), significantly impacting commercial performance and customer experience.

**Objective**: optimize customer journeys and retail transactions through a data-driven and omnichannel approach.

**Achievements**:
International deployment of a POS retail solution integrated with CRM & omnichannel goals
Structured and led a customer-centric & retail performance strategy
Coordinated international teams (IT, business, data, UX)
Managed change management and user adoption
**Business Impact**:
Improved retail transactions and in-store productivity
Optimized omnichannel customer experience
Contributed to revenue growth through better point-of-sale conversion
**Keywords**: POS retail, CRM Salesforce, omnichannel, customer experience, retail performance, digital transformation, conversion
Customer Experience Salesforce Digital Transformation Cegid Performance Management
Bouygues Telecom
Customer Experience & CRM Transformation Lead (Salesforce)
TELECOMMUNICATIONS
January 2022 - April 2022 (4 months)
Paris, France
Led the transformation of B2B customer journeys and CRM performance optimization (Salesforce).

**Objective**: improve customer satisfaction, conversion, and commercial process efficiency.

**Achievements**:
Optimized B2B customer journeys via Salesforce
Improved subscription and conversion processes
Structured a data-driven customer experience approach

**Business Impact**:
Increased customer satisfaction
Optimized sales journeys and commercial performance
**Keywords**: CRM Salesforce, customer experience, conversion, digital transformation, B2B, customer journey
Interim Management Salesforce B2B Customer Experience Customer Journey