Freelancer profile translated to English.

Description

I have developed and managed several e-commerce projects with a strong focus on performance and results. One of these projects was even taken to the point of sale, giving me a concrete understanding of growth, acquisition, and profitability challenges.

Concurrently, I hold a degree in digital marketing and business development from Paris 1 Panthéon-Sorbonne University, allowing me to combine practical experience with a solid strategic foundation.

Today, I assist companies with various topics: acquisition (Meta Ads, TikTok Ads, Google Ads), funnel audits, CRO optimization, or website redesign, depending on their needs.

My goal remains the same: to quickly understand issues, get to the heart of the matter, and propose concrete actions that have a real impact.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Maison Vanilla
CRO Consulting & Performance Audit
E-COMMERCE
March 2026 - April 2026 (1 month)
Paris, France
Consulting mission focused on Conversion Rate Optimization (CRO), involving a comprehensive audit of the website and conversion funnel. In-depth analysis of user journeys, friction points, and key page performance.

Identification of improvement levers and formulation of concrete recommendations: landing page optimization, call-to-action enhancement, product page structuring, and overall user experience improvement.

Proposal of a prioritized action plan aimed at improving conversion rates and maximizing commercial performance.
Shopify Expert CRO Growth Hacking
Anthros
CRO Audit & Optimization Recommendations
E-COMMERCE
January 2026 - February 2026 (1 month)
Florida Ridge, United States
Comprehensive audit of the conversion funnel with a data-driven and user-experience-oriented approach. Analysis of website performance, visitor behavior, and elements impacting conversion.

Development of strategic CRO recommendations: optimization of key pages, improvement of readability and user journey, focus on trust-building elements and conversion mechanisms.

Strategic support with a global vision aimed at increasing website effectiveness and improving business results.
CRO Shopify Expert Growth Hacking Growth Strategy Expert Meta Ads
Rho Nutrition
Shopify Redesign & CRO Optimization
E-COMMERCE
April 2026 - June 2026 (2 months)
Paris, France
Complete redesign of the Shopify store with a focus on conversion (CRO) and e-commerce performance. Restructuring of the site to optimize the user journey and streamline the purchase funnel.

Implementation of CRO best practices: product page optimization, call-to-action improvement, content prioritization, and strengthening of trust elements (social proof, offer clarity, readability).

Focus on overall user experience (UX/UI) to increase engagement and maximize conversion rates.

Results-oriented approach with a strategic vision combining design, marketing, and commercial performance.
Shopify Expert CRO Shopify Store Creation Growth Strategy