Mokhtari Walid

Managed e-commerce operations for over 30 DTC stores: Shopify, merchandising, product pages, bundles, checkout, tracking, UX, and coordination of developers/vendors.

Supported DTC brands—including OBVI, Ears360, and Arntreal—in growth, conversion, and structuring their purchase journeys.

Data-driven CRO strategies: UX audits, heatmaps, A/B tests, wireframes, landing pages, speed optimization / site, and average customer conversion rate > 3%.

Integrated generative AI tools (ChatGPT, Claude, Gemini, open-source models) to accelerate creative production, data analysis, prompt engineering, and the creation of marketing/e-commerce AI agents.

Supervised paid acquisition on Meta Ads, Google Ads, TikTok Ads: marketing angles, UGC, creative monitoring, ROAS/CPA, and budget allocation of several hundred thousand euros.

Weekly reporting of business KPIs: revenue, conversion rate, AOV, CAC, ROAS, LTV/CLV, retention, abandoned cart, performance by channel and product.

Operational coordination: order tracking, inventory, suppliers/3PL, returns, customer service, and continuous improvement of the customer experience.

Contributed to over €1M in revenue generated for supported clients.

E-commerce performance analysis: segmentation, winning products, funnels, attribution, Google Analytics, and KPI dashboards.

Conversion optimization through UX audits, A/B tests, business recommendations, landing pages, and improvement of purchase journeys.

Monitoring and optimization of Google/Facebook Ads campaigns: ROI reporting, CPA/ROAS analysis, and scaling recommendations.

Development of statistical analyses and data/AI models applied to digital performance and decision support.

Data exploration, analysis automation, and visualization in Python to produce actionable insights for business teams.