Freelancer profile translated to English.
Back to original languageAbout Mokhtar
Digital Marketer | Meta Ads, SEO & Marketing Automation
I support companies in optimizing their digital presence with a pragmatic and results-oriented approach. My goal is to structure your acquisition levers to generate measurable performance.
My areas of expertise:
- Meta Ads & Tracking: Management of your advertising campaigns on Facebook and Instagram
- I handle the technical configuration (Meta Pixel) and conversion tracking via Google Tag Manager (GTM) and Google Analytics.
- SEO & Audit: On-site and off-site technical optimization to improve your ranking. I am proficient in WordPress and have a good understanding of HTML, CSS, and JS to effectively work on your site's structure.
- Marketing Automation: Implementation of automated scenarios and management of emailing campaigns (Brevo, Activecampaign) to convert your prospects into customers.
- Content & Web: Creation of visuals (Canva, Photoshop, Figma) for your social media and technical maintenance of WordPress sites.
My approach is simple: analyze your needs and deploy the necessary tools to ensure a fluid and high-performing digital experience.
Let's discuss your project to define an effective strategy together.
Feel free to contact me via my website: mokhtarezzine.com or on WhatsApp:
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- STIMM - La balanceDigital Marketing SpecialistOctober 2022 - Today (3 years and 10 months)Tunis, Tunisia
- Management and animation of the company's Facebook and LinkedIn pages.
- Design of visuals on Canva and Photoshop for social media publications.
- On-site and off-site SEO optimization to improve natural referencing.
- Scraping and database management.
- Creation and launch of emailing campaigns via Brevo and Sender.net.
- Implementation of marketing automation workflows.
- Setup and management of Facebook Ads advertising campaigns.
- Configuration of the Facebook Pixel and integration on the website.
- Data analysis and conversion tracking setup with Google Analytics and Google Tag Manager (GTM).
- Daily moderation and updating of the company's website.
- 4Web Les HallesWeb Marketing ManagerJanuary 2022 - September 2022 (8 months)Paris, France
- Major contribution to the creation of the agency's website (design conception and content integration).
- Development of marketing automation workflows, including sending personalized emails and SMS by prospect segment.
- Design of conversion-optimized landing pages for SEA campaigns.
- Implementation and management of Google Ads advertising campaigns.
- Execution of emailing campaigns dedicated to lead generation.
- Web Media InternationalWeb Marketing ManagerSeptember 2020 - September 2022 (2 years)Tunis, Tunisia
- Creation, writing, integration, and maintenance of SEO-optimized web content.
- On-site and off-site SEO optimization for client websites.
- Development of marketing automation workflows activated according to specific scenarios.
- Implementation of personalized emailing and SMS automation campaigns based on user behavior.
- Design of conversion-oriented landing pages for SEA campaigns.
- Development of lead nurturing strategies to strengthen relationships with prospects.
- Creation and editing of marketing videos and management of distribution on the YouTube channel.
- Planning, KPI monitoring, results analysis, reporting, and continuous optimization.
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Education
- Learn to create your website with HTML5 and CSS3 SEO Masterclass: Rank Your Website Higher withApprenez à créer votre site web avec HTML5 et CSS3 SEO Masterclass: Rank Your Website Higher with
- Bachelor's degree, International Business TechniquesInstitut Supérieur de Gestion de Tunis2015Licence, Technique de commerce international