Freelancer profile translated to English.
Back to original languageAbout Mokhtar Matthieu
đč Freelance Consultant â Expert SEA, Measurement & AI â +10 years of experience đč
Hello and thank you for your interest in my profile.
I am Mokhtar, an expert in digital acquisition, specializing in SEA & performance marketing for over 10 years.
I have worked in the 3 largest Parisian agencies (Publicis, Havas, OMD), and I currently hold the position of pole director. My role has allowed me to support more than 20 major clients in agencies, 40 freelance clients, & 50 small accounts.
đŻ My expertise:
- SEA (Google Ads, Bing, SA360)
- Social Ads (Meta, LinkedIn, TikTok...)
- Programmatic, Display, Native Ads
- Measurement & Web Analytics (GA4, GTM, modeling)
- CRM, Emailing, AI & automation
đ I have worked in the European, MENA & African markets, with field experience in Mexico, and I have managed teams in Paris, Lyon, Clermont, Beirut & India.
đ Winner of several awards between 2019 and 2023:
Grand Prix du Search, Nuit des Rois, Microsoft Award, Cas d'Or, SEMI SMX, and winner of several tenders & agency competitions.
đŒ I intervene on:
- Audit & recommendations
- Multi-channel acquisition strategy
- Campaign management & optimization
- Structuring measurement & reporting
đ French / English, Spanish / Arabic / Russian
Available for freelance, in Paris or full remote.
đ© Let's talk about your projects!
Mokhtar
French
Native or bilingual
English
Fluent
Spanish
Fluent
Arabic
Native or bilingual
Chinese
Basic
Russian
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Omnicom Media GroupHead Of SEA FrancePRESS AND MEDIAJanuary 2023 - Today (3 years and 7 months)Management of the SEA department at OMD for clients: Ferrero, Mercedes, Renault, Nissan, Garmin, Puy du fou...Job details:- Management of a team of 14 consultants- Understanding client challenges around Paid Search, Amazon and Cdiscount- Strategy development- Benchmarking and environmental analysis- Participation in RFPs (Tenders)
- HAVAS PARISTeam LeaderDIGITAL AND ITJune 2021 - December 2022 (1 year and 7 months)Client: Crédit Agricole - Euromaster - Hyundai - Sofinco - LCL - Bforbank - Agilauto - Carglass - Swarovski - Aigle - Nexity CT - Mylan - Amundi - European Parliament - Toulouse Blagnac Airport - Groupe Hydro - Stéphane Plaza - Peugeot Motocycles - Biogaran - Groupe Optic2000 - Canal+ Africa - Le Roi du Matelas - Reunion Island Tourism- Management of a team of 7 consultants- Strategic management and vision for performance channels: SEA, Display, Affiliation- Strategic vision and guarantor of expertise- Innovation and market watch- Client portfolio development and BU revenue management
- Publicis MediaAccount Manager Paid SearchPRESS AND MEDIAJanuary 2019 - June 2021 (2 years and 6 months)Paris 11, Ăle-de-France, France- Client: HP, Orange Bank, MMA, Novartis, Celio- Management of networks: AdWords, Bing Ads, Yandex, Baidu, Yahoo Japan, Naver, Seznam, Yahoo Gemini, 360, Sogou, Amazon, 3Wregie, CriteoTasks:- Go-live & Operational.- Strategy, Development, Forecasts,- Profitability management, Bidding, Optimizations,- Visibility management- Analyses, Processes, Automations,- Reporting, Dashboarding,- Cross-functional Project Management- Support on Tracking issues
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Education
- Master 2 PGE 3 in Management with a specialization in Digital MarketingClermont Ferrand Business School ESC2017
- MSc 2 in Digital Marketing and E-commerceINSEEC2018
Certifications
- Google AdsGoogle2020
- BingBing Ads2019