Freelancer profile translated to English.
Back to original languageAbout Moïse
Need to structure your marketing to scale?
I help Retail, FMCG, and SME companies transform their marketing into a true growth engine. My approach combines a 360° strategic vision with rigorous technical execution.
My 4 pillars of intervention:
Audit & Structuring: Creating or reorganizing your marketing department for greater efficiency.
Digital Strategy & Social Ads: Deploying ROI-focused advertising campaigns (Facebook, Instagram, LinkedIn).
Loyalty & CRM: Implementing customer lifecycle tools and strategies to increase Lifetime Value.
Skills Transfer: Training your teams or coaching entrepreneurs to make you autonomous.
Why choose me?
Unlike a traditional agency, I act as an integrated partner. My goal: clear processes, actionable data, and a strategy that outlasts my involvement.
CMO On-Demand possible: Marketing Department Structuring & CRM Strategy | SME - Retail Chain Specialist
Ready to structure your growth? Let's discuss your challenges in an initial conversation.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- VISIPLUSLearning CoachEDUCATION AND E-LEARNINGOctober 2022 - Today (3 years and 8 months)Pedagogical tutoring of about fifteen studentsMonthly follow-up of work-study studentsDirecting, monitoring, and supervising the writing of professional thesesCoordination with the teaching teamGraduation jury
- InseecMarketing Lecturer in Business SchoolsEDUCATION AND E-LEARNINGFebruary 2023 - Today (3 years and 4 months)Paris, France- Lecturer in Marketing Strategy / CRM, MSc level (Master 2)- Instructional Design
- BEATERSFounderE-COMMERCEJune 2022 - Today (4 years)Founder of BEATERS, a sneaker upcycling platform connecting trendy sneaker enthusiasts with the best sneaker artisans. It allows buying/selling, maintenance, and customization with sneaker artists and bespokers.
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Education
- Master's degree, Marketing/Marketing Management, General, Marketing/ Marketing Management, GeneralEcole supérieure des Sciences commerciales d'Angers2007Master's degree, Marketing/Marketing Management, General, Marketing/ Marketing Management, General
- Certification Stratégie Marketing Digi, MARKETING DIGITALVISIPLUS academy2021Certification Stratégie Marketing Digi, MARKETING DIGITAL