Freelancer profile translated to English.
Back to original languageAbout Moisés
Senior Digital Art Director and Visual Designer with over 15 years of experience collaborating with advertising agencies and design studios on projects for sectors such as fashion, health, food, and technology. I worked alongside creative direction, marketing, and product teams to transform real business objectives into impactful visual solutions.
I have led projects ranging from brand identities and digital products to multi-channel campaigns and motion design, combining strategy and creativity to ensure brands have a coherent, recognizable, and trustworthy image. I work autonomously and collaboratively, defending proposals with my own criteria and solid arguments before clients and management teams.
I have collaborated with clients such as: Fujitsu, Schneider Electric, Qatar Airways, Seat S.A., Heineken, Tous, Movistar, Nescafé, Bacardi, CaixaBank, Bayer, Novartis, Misako, Kraft Foods, Ferrero Rocher, Dr. Oetker, Becton Dickinson.
Spanish
Native or bilingual
English
Conversational
Italian
Conversational
Can work on-site
Barcelona (up to 10km)
Experience
- Actimundi. Agencia CreativaDigital Art Director & Visual DesignerJanuary 2020 - May 2024 (4 years and 4 months)Barcelona, SpainI led the digital art direction and visual design of projects focused on new business, defining the visual language and graphic identity of each initiative from concept to final delivery.My work included the conceptualization and UI design of digital products, ensuring visual consistency in every screen and touchpoint. In parallel, I developed high-level strategic presentations, produced final art, and was responsible for the visual evolution of the corporate website.
- Newlink. Consultora de comunicaciónArt Director & Visual DesignerOctober 2019 - December 2019 (2 months)Barcelona, SpainCollaboration proposal for the design of the visual identity of eDreams' headquarters in Barcelona, developed jointly with Estudio Cobalto, responsible for the interior design direction.My contribution focused on translating eDreams' brand values into the visual language of the space: defining the graphic, chromatic, and typographic system that would give coherence and character to their new offices, in constant dialogue with the architectural and interior design decisions of the studio.
- IDE 360. Agencia de marketing farmacéutica y de saludArt Director & Visual DesignerJune 2018 - October 2019 (1 year and 4 months)Barcelona, SpainI led the conceptualization, design, and management of projects for clients in the Health sector, primarily pharmaceutical laboratories and nutrition and wellness brands, an environment that demands precision, regulatory consistency, and trustworthy visual communication.My work ranged from creative direction in branding and visual identity to packaging design, motion graphics, and digital assets, managing each project in close collaboration with internal marketing and account teams.This role allowed me to develop a comprehensive project vision: from the strategic briefing to the final delivery, ensuring that every creative decision responded to both the client's business objectives and the sector's specific communication needs.
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Education
- Master in Digital Products UX/UIInstituto Tramontana2024Módulo 01 Formarse mejor, diseñar mejor Módulo 02 Principios de diseño y usabilidad Módulo 03 Sistemas de diseño Módulo 04 Historia y referentes Módulo 05 Investigación para el diseño Módulo 06 Comunicación, narrativa y retórica
- Master in Advanced TypographyEINA. University Design and Art Center2013Máster de Tipografía avanzada y diseño de página de EINA plantea una enseñanza avanzada para el desarrollo de proyectos prácticos, profesionales o de investigación en el campo de la tipografía. Este máster plantea un recorrido por las materias que permiten profundizar en el diseño tipográfico, como lo son: la caligrafía y el Lettering, el diseño digital de tipografía y el desarrollo de la familia tipográfica, las escrituras y la historia de la tipografía y el desarrollo del alfabeto digital o alfabetos expandidos.