Freelancer profile translated to English.

Description

I am Mohssine Bencaga, an expert in automation, custom CRM, and AI integration to optimize operational and technical processes. With over 10 years of experience in technology strategy and performance improvement, I transform repetitive and complex tasks into simple, fast, and efficient automated systems.

I support SMEs, agencies, startups, and various companies in their digital transformation, enabling them to save time, reduce errors, and boost their productivity through personalized solutions, delivered quickly with a clear return on investment.

What sets me apart:

-A fine understanding of your business and technical challenges, to design adapted tools without unnecessary overload.

-Advanced expertise in intelligent automation (workflows, real-time alerts, AI integration).

-A pragmatic, results-oriented approach: deliver quickly, make it work immediately, and facilitate evolution.

I handle CRM automation projects, AI integration, as well as the development of tools on Google Sheets, Zapier, Excel (VBA), and via web apps in Next.js, React, and Django.

If you are looking for a freelancer combining sharp technical expertise and operational practicality, let's discuss it!

Industry field of expertise

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Casablanca (up to 50km)

Laedx Digital Studio
Head of Operations & Strategy
January 2025 - Today (1 year and 5 months)
Built a new ecosystem from the ground up: Architected the workflow, managed HR, IT, admin, digital, and social media teams, creating a highly efficient operation. Spearheaded Digital Transformation: Implemented AI agents to automate approximately 50% of the workflow. Global Talent Acquisition: Built a resume and talent database, distributing talent across 12+ countries.
Python/Django React.js Business Intelligence Artificial Intelligence Automation
Laedx
Business Unit Lead
August 2024 - February 2025 (6 months)
Oversee the operations, growth, and profitability Tech business unit within LaedX.
Develop and implement strategies to expand client relationships and drive revenue.
Manage a team, ensuring alignment with company goals and client expectations.
Monitor performance metrics and optimize processes for efficiency.
TikTok
Regional Operations Manager & Strategy Analyst
April 2023 - August 2024 (1 year and 4 months)
Exceeded Partner Acquisition Goals: Recruited an average of 8 partners
per month (vs. the target of 5 per quarter), generating $1.2M per quarter.
Built the Partner Help Desk: Led the initiative to develop the process and
SOPs for the Partner Help Desk.
Automated Data Reporting: Developed an automated data reporting and
alert system for MENA accou