Freelancer profile translated to English.
Back to original languageAbout Mohsine
I support SMEs, mid-sized companies, and mature brands in transforming their CRM into a scalable revenue system.
My scope covers the entire customer lifecycle: **onboarding**, **activation**, **nurturing**, **loyalty**, **reactivation**, and **customer value optimization**.
I work at the intersection of CRM strategy, automated scenario design, advanced segmentation, and performance management, with a business results-oriented approach: **increased activation**, **improved retention**, **higher purchase frequency**, and **LTV growth**.
Specifically, I structure:
- Lifecycle workflows
- Behavioral triggers
- Lead scoring
- Dynamic segmentation
- CRM dashboards & reporting
- Tool setup and configuration
- Marketing data governance
An expert in Brevo, Actito, and HubSpot environments, I provide both strategic support and operational delivery to secure high-value assignments.
My goal: **to make CRM a lever for sustainable, measurable, and industrializable growth**.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- Mohsine Belhaouari | Consultant CRM & Lifecycle MarketingCRM & Lifecycle Marketing ExpertDIGITAL AND ITFebruary 2026 - Today (6 months)Soissons, FranceI support SMEs, mid-sized companies, and mature brands in structuring their CRM strategy and transforming their lifecycle into a scalable revenue system.My interventions cover the entire customer lifecycle:
- onboarding,
- activation,
- nurturing,
- loyalty,
- reactivation,
- advanced segmentation,
- lead scoring,
- marketing automation,
- data governance,
- performance management.
Specializing in Brevo, Actito, and HubSpot, I design and optimize CRM architectures focused on retention, customer value growth (LTV), and marketing, sales, and data alignment.I undertake missions for:- CRM audits,
- stack setup and optimization,
- lifecycle workflows,
- reporting,
- CRM governance
- Fractional CRM Lead support.
Objective: to transform your CRM into a sustainable lever for growth, loyalty, and value creation. - Buffalo GrillCRM Lifecycle Manager (Actito)RESTAURANTS AND FOOD SERVICESeptember 2022 - May 2023 (8 months)Montrouge, France
Managed the CRM system on Actito with structuring of lifecycle campaigns and optimization of conversion mechanics.
**Interventions performed**:- Orchestration of targeted CRM campaigns
- Advanced database segmentation and qualification
- Design of automated scenarios and behavioral triggers
- Optimization of follow-up sequences
- Performance monitoring and lifecycle KPI analysis
- Continuous improvement of customer journeys
**Key result**:- Improved CRM conversion rates
- Better responsiveness to relational triggers
- Precise lifecycle performance management
- Contribution to customer loyalty and recurrence
- Basilic & CoCRM Lifecycle Manager — Network & Franchise (Brevo)RESTAURANTS AND FOOD SERVICEFebruary 2024 - September 2024 (7 months)Valence, France
Managed CRM and lifecycle systems in a network/franchise environment, focusing on local activation, customer loyalty, and campaign personalization.
**Interventions performed**:- Structuring of local and national CRM campaigns on Brevo
- Audience segmentation by region, point of sale, and commercial highlights
- Design and orchestration of activation and loyalty workflows
- Personalization of campaigns according to franchisee needs
- Coordination of marketing assets with creative and operational teams
- Campaign performance monitoring and continuous optimization of relational journeys
**Added value**:Direct contribution to customer activation, retention, and loyalty through contextualized CRM scenarios at the network level.
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Education
- Bachelor Marketing & CommunicationECS (European Communication School)
Certifications
- GDPR BasicsBrevo Academy2025
- Marketing AutomationBrevo Academy2024