Mohit Singh

• • Set-up & Lead Commercial Excellence & Analytics for Emerging Markets (Middle East and Africa, Eastern Europe, Turkey, Levant and Russia & CIS) in Abbott Vascular Division (AVD) being primarily responsible for Business Analytics, Operational Excellence, Salesforce Effectiveness, and Reporting & Insights

• • Reporting directly into Regional Director at Divisional level responsible of P&L $200m+ annually and dotted line to two Regional General Managers

• • Accountable for providing solutions through in-depth Analytics, Business Intelligence and Database Management enabling business units and partners to best leverage Sales Resources to ensure delivery of business priorities and improve productivity & performance across UAE

Main Achievements:

• • Portfolio Segmentation: Prioritization of the portfolio was identified by segmenting the brands with right cut-offs and contribution to the business. Primary and Secondary research data was analyzed to determine the tiers which helped the business to save 25% of the operational cost

• • Resource Optimization: Sales Force Optimization by appropriate capacity utilization of the reps and ROI calculations using S-curve for response modelling. UAE salesperson were reduced to 84 from 110 to focus on right customers and brands

• • Territory Alignment: Alignment of the territories by balancing the workload and potential with the help of Primary and Secondary Research data and showing the territories on Power BI based dashboard for the business and senior management

• • Lead and implement GSK's commercial oriented business intelligence projects using Global Strategies with integration to local markets and providing sales based analytical solutions to the business

• • Managing Salesforce effectiveness process including Salesforce Execution, Resource Optimization, Segmentation Targeting, Portfolio Prioritization, Territory Alignment and Modelling supporting MENA/CIS, UK and Emerging Markets by providing Analytical, Dash Boarding and Research oriented solutions using SAS and Power BI as the main tools