Mohammed Ouali

Growth Marketing Specialist | Media Buyer | Creative & Paid Acquisition Strategy

Growth marketing and client acquisition specialist with proven expertise in media buying on Meta Ads (Facebook & Instagram), TikTok Ads, and Snapchat Ads. I assist companies in implementing high-performing acquisition strategies focused on lead generation and conversion.

Key Skills:

Media Buying & Paid Social: Comprehensive management of advertising campaigns on Facebook Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager. Account structuring, budget scaling, CPL optimization, A/B testing, and management of acquisition KPIs (CPL, conversion rate, CAC, ROAS).

Creative Strategy & Performance: Design and testing of ad creatives tailored to platforms and audiences: UGC (User Generated Content), customer testimonials, social proof, short videos, storytelling, hooks, native formats. Development of creative strategies based on behavioral analysis and consumer insights.

Optimization & Problem Solving: Analysis of campaign performance, identification of friction points (creative fatigue, targeting, user journey), and implementation of solutions to improve profitability and scale winning campaigns.

Areas of Expertise: Lead generation, service businesses, medical tourism, e-commerce, B2C.

Markets: Proven experience in the French-speaking market (France, Belgium, Switzerland, Canada), capable of quickly adapting to any international market.

Data-driven, agile, and results-oriented approach to maximize acquisition and digital growth.