Freelancer profile translated to English.
Back to original languageAbout Mohammed
🌟 Product Manager / Product Owner / Business Analyst / Project Manager – Expert in Digital Products & Experiences
I am a Product Manager, Product Owner, Business Analyst, and Project Manager, specializing in the steering, design, and optimization of high-value digital products.
I help companies accelerate their growth, optimize their user journeys, and quickly deploy ROI-generating features.
🔥 What I can bring to your projects
E-commerce conversion funnel optimization
Redesign and improvement of user journeys, website redesign.
Implementation or structuring of the discovery → delivery cycle
Functional scoping & digital project management
Definition and monitoring of KPIs, performance analysis
Writing User Stories, specs, backlog prioritization, grooming
Design and launch of new features
Coordination between tech, design, data, marketing, and business teams
🧩 Areas of Expertise
Product Management & Product Ownership
Business Analysis (scoping, specs, workflows, processes)
UX/UI, CRO optimization / A/B testing
Agile (Scrum, rituals, roadmap, backlog)
ECommerce, lead generation, lead nurturing
AI & digital technologies, website revamp, backlog refinement/grooming
🚀 My Way of Working
Results-oriented and user-value focused approach
Strong ability to structure, clarify, and prioritize
Fluid communication and clear documentation
Complete project management, from idea to deployment.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- SOMFY GroupProduct ManagerOctober 2022 - Today (3 years and 10 months)Paris, France- Managed an E-commerce product generating over €300 million in annual revenue (30+ countries).- Defined the Product Vision and Roadmap, aligned with group strategy and local needs, supporting double-digit revenue growth.- Orchestrated end-to-end Delivery in collaboration with Tech and Business teams, maximizing velocity, adoption, and quality.- Launched strategic B2C & B2B features (full cycle from Discovery to Delivery), including:• Private sales modules, quick order (B2B), store locator, and product comparator.• Checkout Redesign: reduced abandonment rate by -8% and loading time by -75%.• AI Content Translation: accelerated Time-to-Market across 58 countries and reduced manual translation workload by 80%.- Implemented OKR methodology to align teams, drive performance, and strengthen individual and collective accountability.
- SOMFY GROUPProject ManagerSeptember 2021 - October 2022 (1 year and 1 month)Auvergne-RhĂ´ne-Alpes, France- Deployed the new Somfy B2C brand platform (58 countries) and redesigned websites, harmonizing customer experience globally.- Managed the migration and redesign of Simu sites (18 countries) to a new CMS, reducing customer account support tickets by 20%.- Delivered key features, including product page redesign, PIM deployment, and lead generation journey optimization.- Implemented A/B testing, product recommendation, and e-merchandising strategies to boost engagement and sales.- Managed the backlog using a data-driven, ROI-oriented approach, accelerating delivery cadence by 20%.- Restructured support processes and implemented SLAs, reducing ticket resolution time by 25%.
- BoulangerDigital ConsultantMay 2022 - May 2022Paris, FranceAt Boulanger, I led a mission to optimize the user experience of the website for this home equipment leader.- Conducted a UX audit of the product and delivered prioritized strategic recommendations to improve offer visibility and conversion.- Built an A/B testing backlog to boost engagement through an iterative, data-driven approach.
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Education
- TOEIC® - SCORE 900 AgilePM® Foundation Certificate of Completion for the "Parcours des Idées" Method Training. Google Analytics CertificationTOEIC® - SCORE 900 AgilePM® Foundation Certificate of Completion for the "Parcours des Idées" Method Training. Google Analytics Certification
- Forward ProgramMcKinsey.orgForward Program
Certifications
- PSPO Iscrum.org2023