Description

With over two decades of hands-on experience as an HR Consultant, I help organizations unlock the full potential of their people. My work focuses on reshaping culture, building agile structures, and aligning talent strategies with business goals — especially for companies ready to scale or strengthen their foundations.

I’m also the author of the book “Sync or Sink”, where I share real-world insights on how to ignite employee engagement, build a high-performance culture, and make alignment a competitive advantage — not just a buzzword.

Sync Or Sink Sample Read: SYNC OR SINK: Igniting Engagement, Shaping Culture, and

Elevating Performance (Performance Guru: Series 1, the Year 2024): Asad,M.:9798305426267:Amazon.com: Books

Whether you're a startup building from scratch or an established company preparing for your next phase of growth, I offer practical, budget-conscious solutions that make a real difference.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Conversational
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

HamdanGlobal,
Chief Operating Officer
December 2022 - Today (3 years and 6 months)
Dubai - United Arab Emirates
Executive Leadership | Strategy | Operations | People Relations and Admin | IT & Finance Oversight
• • Spearheading enterprise-wide operations and strategic initiatives across HR, IT, and Finance, aligning all functions with corporate vision and long-term goals.
• • Overseeing operational performance, technology integration, and financial discipline to drive growth, resilience, and innovation.
• • Leading strategic people initiatives including succession planning, leadership development, and organizational design to foster a purpose-driven culture.
• • Instituting robust governance systems, risk mitigation frameworks, and cost optimization strategies across departments.
• • Partnering with the CEO and Board to shape and execute corporate strategy, ensuring operational excellence and business continuity.
• • Enhancing data-driven decision-making through ERP optimization and cross-functional dashboards.
• • Steering cross-functional leadership forums to align business priorities with talent capabilities and financial targets.
• • Championing a culture of accountability, agility, and excellence at all levels of the organization.
Leadership Development Organization Culture Transformation Operations Talent Management Performance Improvement
Express Food Company (ALBAIK),
AGM Organizational Development
July 2019 - October 2022 (3 years and 3 months)
Saudi Arabia
• • Architected the company's People strategy, aligned with business objectives, focusing on leadership development, cultural transformation, and strategic workforce planning.
• • Guided regional HRBPs to exceed KPIs, coached senior leaders, and built scalable HR systems.
• • Developed an HRMS framework that digitized and streamlined HR operations companywide.
• • Led EVP initiatives, restructured compensation & benefits, and drastically reduced attrition rates.
• • Championed diversity, equity, and inclusion, resulting in a 3x increase in Saudization.
Leadership Development HR Consulting Behavioral Training Organization Culture Transformation Policies Development
Express Food Company (ALBAIK),
Organizational Development Manager
October 2010 - June 2019 (8 years and 8 months)
Saudi Arabia
• • Led HR transformation by designing HR policies, workforce planning frameworks, and succession strategies.
• • Enhanced employee engagement through structured motivation calendars and culture programs.
• • Conducted market compensation analysis and realigned pay structures to attract and retain top talent.
• • Built vendor and agency partnerships while reducing hiring costs and improving recruitment quality.
Leadership Development Talent Management Training skills assessment Succession Planning