Freelancer profile translated to English.

Description

OUEDRHIRI Mohammed Amine – Digital & E-commerce Marketing Expert

Passionate about digital, I have been working as a digital and e-commerce marketing expert since 2020. Since then, I have supported companies from various sectors in creating, managing, and optimizing their acquisition strategies.

I intervene at every stage of the process: defining the marketing strategy, launching and optimizing campaigns, analyzing results, and reporting via GA4 and Looker Studio.

Media platforms hold no secrets for me; I master them perfectly and use them daily to drive high-performing campaigns on:

✔ Google Ads

✔ Bing Ads

✔ Meta (Facebook & Instagram)

✔ TikTok Ads

✔ Snapchat Ads

Whether it's small accounts of €10/day or budgets up to €8000 per day, I have had the opportunity to manage numerous campaigns with various objectives, always with a focus on performance.

In parallel, I have also designed several showcase and e-commerce websites, primarily on Shopify and WordPress, ensuring a fluid and conversion-oriented user experience.

My goal is to offer you profitable digital strategies, high-performing campaigns, and a clear view of the results.

If we have the opportunity to collaborate, here's how our partnership will unfold:

✔ Introductory call to understand your needs and objectives

✔ Audit of your existing advertising accounts (if applicable)

✔ Proposal of a personalized strategy

✔ Launch of campaigns on the appropriate platforms:

Google Ads (Search, Display, YouTube, Performance Max, Demand Gen)

Meta Ads, TikTok Ads, Snapchat Ads, Bing Ads...

✔ Daily performance monitoring and continuous optimization.

✔ Regular check-ins according to your preferences

✔ Detailed monthly report with recommendations for the future.

✔ Automated dashboard on Looker Studio offered for clear, real-time tracking of your results.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Publicis Global Delivery (PGD)
Senior Search Analyst
April 2025 - Today (1 year and 4 months)
✓ Managed a client portfolio of 4 brands: Avène, A-Derma, Ducray, Naturactive;
✓ Planned Google Ads customer acquisition strategy;
✓ Implemented digital campaigns;
✓ Daily analysis and optimization of budgets and results;
✓ Implemented data visualization solutions: custom reports, automated dashboards;
✓ Expertise in the latest updates of key market tools;
Webmarketing Strategy SEA Google Ads Data Analysis Digital Marketing
Emil Frey France
Traffic Manager
September 2022 - March 2025 (2 years and 6 months)
✔ Defined the overall acquisition strategy in collaboration with management;
✔ Defined and managed the budget for digital channels;
✔ Managed the company's Google/Bing Ads campaigns;
✔ Managed Google Ads accounts for the network's 250 dealerships;
✔ Managed the company's Meta Ads campaigns;
✔ Managed retargeting campaigns: DV30 and Criteo;
✔ Managed product feeds for Google Shopping and Marketplaces;
✔ Managed storefronts on Marketplaces: Leboncoin, La Centrale, ParuVendu, AutoScout24;
✔ Analysis, performance tracking, and reporting with various KPIs;
✔ Managed data projects: Measurement Protocol, Server-Side;
✔ Competitive monitoring.
Lapro Environnement
Marketing Assistant
February 2020 - September 2022 (2 years and 8 months)
Goussainville, France
✔ Managed and optimized the website;
✔ Managed natural referencing (SEO);
✔ Managed Google Ads campaigns;
✔ Managed organic social media campaigns;
✔ Analysis and performance tracking with Google Analytics;
✔ Managed the company's seller space on Amazon;
✔ Qualitative/quantitative analysis of the customer portfolio;
✔ Participated in the website migration;
✔ Created Newsletters.