Mohammed-Ali Chahine

• Force of proposal on levers (online and offline); • Manage all marketing campaigns with a ROIste perspective; • Deploy your digital projects as project manager (Collection of needs, deployment and monitoring); • Deploy and manage a set of projects (website redesign, new graphic charter, analysis of user paths, CRM ...); • Define key performance indicators (KPI); • Regular reporting to all partners; • Benchmark the competition to determine new practices and new strategies ...

CRM and loyalty program:

• Implementation, launch and management of loyalty programs for several shopping centers

• Implementation of marketing actions in relation to the loyalty program

• Reporting

• Management of several large databases

• Evangelization of the loyalty program to the brands of the centers and the staff of the centers

• Customer relationship management with regard to the loyalty program

• GDPR compliance

• Segmentation of the database for the uses of the marketing department

• Implementation with the legal department of the conditions of the loyalty program

• Gift delivery management ...

Wifi and networks:

• Implementation of wifi networks in some shopping centers

• Integration of the loyalty program with the wifi network to offer a better connection to our most loyal customers

• Implementation of a landing page for the Wifi network on some centers

• Upgrading of the network and wifi infrastructure on some centers

• Implementation with a well-known telephone operator of a telephone network infrastructure on some centers

Mailing and digital communication:

• Implementation of a mailing tool with predefined templates for the community management service

• Implementation of targeted communication campaigns for the operational marketing department

• Implementation of SMS campaigns for the operational marketing department

Interactive kiosks and totems:

• Implementation of interactive totems on some centers

• Implementation with the service provider of an interconnected system between the totems, the websites and the loyalty program

• Brief service provider on the graphic charter, UX and UI of the totems

• Brief producer of the totems on the specifications, production monitoring, delivery and installation and maintenance

Innovative services:

• Implementation of a system to collect live customer satisfaction within the center and within the sanitary facilities

• Implementation of short story dispensers within the centers

• Implementation of hologram displays within one of the centers

Fixed-term contract + Apprenticeship:

• CRM and loyalty program

• Mailing and digital communication

• Interactive kiosks and totems