Freelancer profile translated to English.

Description

🚀 Boost your online visibility and sales

Digital Strategy | Webmarketing
SEO | Natural Referencing
UX | User Experience
Lead Generation | Conversion
Reporting | Data Analysis

Are you looking for the ideal partner to propel your business online?

I have been supporting market leaders such as Vachette, Bosch, Karcher, and Samsung for 10 years.

🔍 How can I help you?

• Webmarketing Strategy

I analyze your situation and offer recommendations tailored to your needs, your market, and your budget (SEO, SEA, Social Media, Emailing, Content)

• SEO Audit & Action Plans

I perform an in-depth diagnosis and provide concrete recommendations to improve your natural referencing (Structure, Errors, Loading Speed, Target Keywords, Metatitle and Metadescription Tagging, Content Relevance, etc.).

• Purchase Journey Optimization

I improve the user experience to increase the conversion rate (Ergonomics, Intuitive Navigation, Forms, CTA, etc.).

• Lead Generation

I implement effective strategies to attract and retain your customers.

• Conversion Optimization

I optimize key touchpoints to maximize your results.

•Reporting & Analytics

I monitor KPIs and ROI to optimize performance and identify growth opportunities.

Passionate about digital and always on the lookout for the latest trends, I am convinced that we can navigate towards success together.

Contact me to discuss your project 📩

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Samsung Electronics France
Senior Project Digital Manager
E-COMMERCE
December 2022 - October 2024 (1 year and 11 months)
93400 Saint-Ouen, France
∙ SEO, User Journey & E-Merchandising:
Ensure the best visibility and implementation of the product journey according to sales objectives
Optimize conversion rate and understanding of product ranges and services

∙ Product Launch Phase Management:
Coordinate actions and content updates on the site in collaboration with stakeholders

∙ Content Management:
Manage landing pages, create and update journeys in line with Marketing campaigns and team objectives

∙ Strategic thinking performance analytics:
Participate in the positive evolution of KPIs (Bounce and Conversion rates) through the implementation of strategic thinking and performance analysis
Define and co-build axes and journey optimizations
Webmarketing Strategy SEO Audit SEO UX CRO Adobe AEM Google Analytics Adobe Analytics E-commerce Project Management CMS PIM Content Marketing
ASSA ABLOY Group
Digital Marketing Manager
CIVIL ENGINEERING
July 2018 - November 2022 (4 years and 5 months)
92120 Montrouge, France
∙ Define the digital strategy for ASSA ABLOY France and its brands: Vachette, JPM, Fichet, Portafeu, Yale, ABLOY
∙ Support the digital transformation of teams: objectives, action plan, tools, best practices, technological watch
∙ Develop Business and accelerate the identification of business opportunities: generate qualified leads through digital campaigns (SEA and Email Marketing), social media engagement (SMO), and content strategy (SEO)
∙ Manage and monitor various websites: generate qualified traffic, define and optimize user journeys (UX)
∙ Implement contact qualification processes, define performance indicators, monitor conversion rates (Microsoft Dynamics CRM)
∙ Management: Traffic Manager and Web Designer
Webmarketing Strategy SEA SEO SMO Emailing Adobe AEM UX Microsoft Dynamics CRM Digital Transformation Team Management Project Management Web Project Management Digital Project Management CMS PIM Content Marketing
Bosch France
Digital & Trade Marketing Manager
AUTOMOBILE
June 2017 - June 2018 (1 year and 1 month)
93400 Saint-Ouen, France
∙ Definition and implementation of promotional operations
∙ Monitoring of actions, profitability study, and optimization of results
∙ Analysis of the digital ecosystem and proposal of improvement areas
∙ Social media management: Facebook, YouTube, LinkedIn
∙ Design of dashboards and ROI analysis
∙ Global redesign of the Easy Way loyalty program: Website, Digital Materials
∙ Management of the GDPR compliance process
Promotional Marketing Content Marketing Website Social Media Digital Communication CMS Content Writing