Mohammad Al Jumaa

As the founder of Onboring, I have: Successfully conducted comprehensive market analysis, considering trends and competitive analyses, to identify problems and opportunities in the market environment. Developed hypotheses to confirm market needs and solution approaches, which were successfully validated through targeted user interviews. Developed a high-quality MVP as SaaS software for companies with more than 250 FTE to meet customer needs and facilitate market entry. Successfully created a detailed sales plan and conducted customer acquisition through email and LinkedIn outreach to generate customer interest and ensure profitability. Implemented successful social media campaigns for hypothesis validation and demand testing, with automated processes for efficient customer acquisition processing and increased business development through the Berlin Startup Scholarship.

As the first employee, I built the following with the founder: Digital Sales: Set up sales process & Hubspot CRM, lead generation & closing, increased customer base from 3 to 24. Digital Marketing: Conception, planning & execution of marketing strategies, email marketing, social media ads, Google Ads & retargeting. People & Organization: Recruitment of staff, onboarding & offboarding processes, set up HR system (Personio).

As a member of the Growth team (Product and Marketing), responsible for: Planning and development of new products. Scaling products to €3.5 million within 2 months. Managing the product portfolio and optimizing existing products. Coordinating stakeholders (Operations, Customer Success, Finance, Product). Optimizing the performance of the product portfolio through KPI controlling and various analyses such as ABC analysis, scenario analysis, and price sensitivity.