Freelancer profile translated to English.
Back to original languageAbout Mohamed
Computer engineer by training, Mohamed ZARROUK combines technical skills with project management expertise. With enriching experience, he has successfully met both technical and managerial challenges, consolidating his expertise.
His recent missions have notably led him to play a key role in building development teams and successfully launching several projects.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VanCleef & ArpelsProduct Manager / Product OwnerLUXURY GOODSSeptember 2024 - Today (1 year and 11 months)Paris, FranceProduct & Governance• Definition of the product vision for the Search, MyAccount, and Checkout journeys, aligned with business objectives, brand image, and user expectations• Scoping of business needs and transformation into a prioritized product roadmap, focused on value and impact• Management of the product backlog, arbitration of priorities, and synchronization of various contributors• Product referent role for stakeholdersSearch Journey Optimization:• Management of search journey optimization, a key lever for product discoverability and conversion• Utilization of user studies and data analysis to identify pain points and improvement opportunities• Close collaboration with UX/UI and technical teams to design a fluid and efficient search experience• Structuring of an advanced product taxonomy and enrichment of metadata to improve result relevance – ElasticSearch• Estimated impact: measurable improvement in result relevance, increased use of internal search, and direct contribution to increased conversion ratesMyAccount Journey Optimization• Management of the overall optimization of the MyAccount journey, covering all key functionalities – Profile, Orders, Preferences, Customer Interactions, Order Returns• Functional redesign of journeys to make them more intuitive, coherent, and usage-oriented• Precise scoping of needs with Business teams to design high user value functionalities• Estimated impact: improved user satisfaction, increased engagement, and reduced post-purchase friction pointsCheckout Journey Optimization• Management of the checkout journey redesign, aiming to reduce friction and streamline the purchasing process• Simplification of purchase steps and optimization of journey clarity• Close coordination with teams
- ManutanProduct Manager / Product OwnerE-COMMERCESeptember 2023 - August 2024 (11 months)Paris, France• Definition of product vision and roadmap development for search capabilities, collaborating closely with technical and commercial teams to ensure strategic alignment• Management and prioritization of the product backlog, prioritizing developments based on customer feedback and Business objectives.• Collaboration with sales and marketing teams to promote new search features and understand customer needs• Managed test and deployment cycles for new search features, overseeing QA processes to ensure quality and performance• Collaboration with cross-functional teams (developers, ElasticSearch Expert, UX/UI designers, data analysts) to design innovative and high-performing search functionalities.• Conducted search data analysis and metric tracking to continuously evaluate and improve search performance and relevance.• Ensured seamless integration of ElasticSearch with existing systems, overseeing data migration and ensuring high availability of the search service.• Organized training workshops and knowledge sharing sessions for non-technical teams to maximize understanding and use of ElasticSearch.• Monitored the latest trends in search and ElasticSearch technology to maintain a competitive edgeResults• Design of product boosting mechanisms on the SRPo Sales Trends: Best seller, Top Rated, Limited Time Dealo Sales Strategy: Custom Ranking, Keyword feature, “More like This” Feature• Design of “Search engine” Backofficeo Management of Stopwords, Synonyms, Protected words• Continuous improvement of relevance (AutoSuggest, Search Result)Env: Java, REST API, ElasticSearch, Postman, GA4,LookerStudio
- FujitsuProduct Manager / Product OwnerMarch 2022 - July 2023 (1 year and 4 months)• Organization of product vision building workshops• Construction and communication of the Short-Medium-Long term Roadmap• Implementation of dashboards for monitoring product performance• Organization and animation of steering committee/project committee meetings• Animation of monthly follow-up workshops to present progress and communicate on upcoming releases• Identification of user needs• Coaching and implementation of Agile methodologies: Scrum Framework & Agile Framing• Participation in discussions on the evolution of Feature Team organization• Facilitation of inter-team synchronization• Maintenance of the full development cost model• Construction and prioritization of solutions in collaboration with the DevTeam.
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Education
- Data Landscape of GenAI2024Data Landscape of GenAI
- Certification Project Management ProfessionalPMP ® Project Management Institute2023Certification Project Management Professional