Freelancer profile translated to English.
Back to original languageAbout Mohamed
I have always wanted to have a positive impact within my environment. This has materialized through several missions carried out and various collaborations in the field of digital marketing.
In 2021, I founded the startup "Sofisoft" which quickly distinguished itself by being awarded the "Startup label" by the Ministry of Communication Technologies and Digital Economy as part of the "Startup Act Tunisia" program.
In 2022, I co-founded the startup "ZEURONE" in 2022, which is the first and only intelligent Marketplace based on social innovation and equipped with an artificial intelligence-based decision support system.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km), Lyon (up to 100km), Chartres-de-Bretagne (up to 100km), Nantes (up to 100km), Monaco (up to 100km)
Experience
- ZeuroneMarketing ManagerE-COMMERCENovember 2021 - February 2023 (1 year and 3 months)Marseille, FranceDevelopment of a decision support solution for purchasing for colorblind people.Implementation of a fair trade platform based on the valorization of artisans.December 2022: Received the "Invest In Provence" award/label from Provence Promotion in Marseille.
- MEDISAILDigital Marketing Project ManagerTRAVEL AND TOURISMFebruary 2021 - February 2023 (2 years and 1 month)Marseille, FranceResponsible for the development of the web marketing department, its operational management, and team management.Strategic consulting & thinking for the implementation of tailor-made web marketing campaigns, adapted to the specific needs and challenges of clients & prospects.Organization and management of the web marketing department's operations, composed of 5 people.Definition and management of web marketing offers, team support, strategic advice.Monitoring the performance of various campaigns against defined objectives and KPIs. Development of the department's web marketing processes.A very strong expertise in Brand Content (Brand positioning, editorial line, web writing, SMO, content optimization for SEO and conversion, illustrative content such as motion design, infographics, influence, etc.).Consulting and strategic thinking to create specific or multi-channel strategies that perfectly meet client objectives.Expertise in the development, implementation, and management of global web marketing campaigns: SEO, SEA (Google Ads, YouTube Ads, Remarketing, Facebook & LinkedIn Ads), Content Marketing, Emailing, audience cross-overs, influencers, etc.
- SofisoftInnovation Project ManagerTELECOMMUNICATIONSJanuary 2020 - February 2023 (3 years and 1 month)Tunis, TunisiaDesign and development of an innovative purchase decision support solution.Evaluation of the technical, economic, and commercial feasibility of the innovation project.Definition of the innovation strategy in collaboration with management teams.Management and coordination of the project by working with multidisciplinary teams.Ensure compliance with deadlines, budgets, and quality objectives for innovation projects.Maintain technological and competitive watch to identify new opportunities.Establish and maintain relationships with external partners, such as government agencies and research laboratories, to meet technical and operational specifications.March 2021: Obtained the Startup ACT label from the Ministry of Technologies in Tunisia.
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Education
- Bachelor's degree in Digital MarketingESSECT2016