Mohamed Salka

🎯 Piloting analytics initiatives for external websites (enedis.fr and associated spaces) and internal applications, ensuring comprehensive and reliable coverage of collected data.

⚙️ Supervising data collection with Tag Commander, guaranteeing the reliability and fluidity of analytics solution integration across all digital spaces.

📈 Optimizing user experience through the combined use of ContentSquare, Microsoft Clarity, and A/B Tasty, enabling fine-grained analysis of user behavior, identification of friction points, and implementation of targeted A/B tests.

📣 Supporting project and UX teams in leveraging data insights for user journey optimization.

🌐 Server-side migration of all tags via Tag Commander for improved data accuracy and compliance.

📊 Harmonizing Power BI dashboards by creating standardized models in collaboration with designers, facilitating KPI readability and adoption by business teams.

Tools & stack used:

Piano Analytics • Tag Commander • A/B Tasty • ContentSquare • Microsoft Clarity • Power BI • Tableau Software • Server-Side Tracking

🔍 Conducting comprehensive analytics tagging audits across 11 websites and online stores to ensure the reliability and accuracy of collected data.

🛍️ Leading the complete redesign of the online store, implementing a new tagging plan adapted to the site's new structure.

⚙️ Managing Google Tag Manager (GTM) across all sites and stores, ensuring smooth integration of tracking solutions.

🌐 Migration to server-side tracking to improve data collection performance and reliability.

📊 Creating initial dashboards on Looker Studio to monitor critical data and propose optimizations.

📄 Writing complete technical documentation on tagging and data collection processes.

Tools & stack used:

GTM • Looker Studio • Server-side tracking • GA4 • Piano Analytics

Designing and preparing training materials (pedagogical content, practical exercises, case studies).

Leading training sessions for professionals seeking to enhance their Web Analytics skills.

Presenting key concepts (tagging plan, dataLayer, TMS, Piano Analytics, Google Analytics, GTM, TagCommander...).

Hands-on practice through interactive workshops and technical demonstrations.

Assessing acquired knowledge and providing personalized support to participants in implementing best measurement practices.