Freelancer profile translated to English.

Description

Expert SFMC (+5 years), I support leading brands (including **LVMH**, **Richemont**) in transforming Marketing Cloud into a true growth engine. As a techno-functional consultant, I bridge the gap between strategy and execution: I design responsive emails that convert, architect data-driven journeys, and solve technical issues that prevent your campaigns from scaling.

Key Skills:

Email Development (HTML/CSS) : Creation of responsive and "pixel-perfect" emails across all devices (AMPscript, SSJS, Dynamic Content).
Journeys & Automations : Advanced architecture on Journey Builder, Automation Studio, and Triggered Sends (including monitoring and retry logic).
Segmentation & Personalization : High-performance SQL queries on Data Extensions, audience modeling, and real-time personalization.
Deliverability & Optimization : End-to-end troubleshooting, database hygiene, reporting, and A/B testing to maximize campaign impact.
Integration & API : Use of REST/SOAP APIs, development on CloudPages, and server-side scripting (SSJS) to connect SFMC to your ecosystem.

Notable Results:

Increased conversions and reduced churn through personalized customer journeys.
Accelerated production and engagement with reusable templates and components.
Improved campaign performance through data pipelines and effective monitoring.

Certifications:

SFMC Administrator

SFMC Email Specialist

SFMC Consultant

Salesforce Certified AI Associate

My Method:Clear briefs, rapid iterations, and maintainable documentation. I work independently or as a reinforcement to your team to improve your processes, quality, and execution speed.

If you are looking for an SFMC expert who combines strategic vision with reliable execution, let's discuss.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Reetain Consulting
Salesforce Marketing Cloud Technical Consultant
CONSULTING AND AUDITS
January 2022 - Today (4 years and 5 months)
Development and implementation of a global email marketing strategy, leading to increased open and click-through rates.
Setup of personalized customer journeys based on segmentation, resulting in higher conversions and fewer unsubscribes.
Utilization of data analysis to identify customer trends, enabling profitable targeted campaigns.
Design of engaging email templates that improve engagement.
Collaboration with teams to align email marketing with overall objectives, increasing customer acquisition and retention.
Monitoring and reporting of performance with actionable recommendations to increase engagement and reduce bounces.
Troubleshooting SFMC technical issues to ensure uninterrupted campaign delivery.
Salesforce Marketing Cloud Data Analysis HTML/CSS/JS SSJS REST APIs
Webpick
Full Stack Developer – Integration and Performance Expert
January 2021 - December 2023 (2 years and 11 months)
Design and integration of new features (front-end and back-end) with a focus on application performance and scalability.
Proactive resolution of complex technical challenges encountered by the team, proposing innovative solutions and optimizing development processes.
Development of robust migration scripts, ensuring smooth data transition while minimizing error risks.
Design and development of custom WordPress plugins, adhering to best practices and ensuring compatibility with future versions.
Implementation and automation of unit tests and pre-integration tests to ensure the quality and reliability of deliverables.
Supervision of the correction of anomalies detected by the teams, ensuring effective management of the bug lifecycle and technical improvements.
PHP Symfony Nginx WordPress Integration Docker