About Mohamed
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Experience
- AtamisSenior salesforce developerAugust 2025 - Today (10 months)Cardiff, United KingdomContributed to a leading ISV in the procurement space, supporting platform improvements and the wider development team.•Supported the implementation of a new CI/CD release pipeline, collaborating with the team to help establish a structured deployment process where none previously existed.•Conducted comprehensive Salesforce org health assessments across configuration, architecture, security, performance, and code quality; produced prioritised reports for management that distinguished urgent platform risks from lower-priority enhancements.•Developed and customised features on Salesforce Experience Cloud, delivering tailored portal experiences aligned with the company's procurement product offering.•Mentored junior developers through code reviews, pair programming, and one-to-one guidance, accelerating their technical growth and improving overall code quality.•Led internal knowledge-sharing sessions and contributed to documentation, disseminating Salesforce best practices across teams to raise the technical baseline company-wide.
- Telegraph (TMG)Salesforce solution ArchitectJanuary 2018 - May 2025 (7 years and 4 months)London, UK-Architected end-to-end Salesforce solutions, to cover Offline and online Telegraph customer journeys, integrated with API, BigQuery, Zuora, and MPP,FE… collaborating closely with other teams' architects.- Led a cross-functional Salesforce team (developers & admins), ensuring best practices and platform scalability-Supported team growth by assigning challenging tasks that encouraged skill development and ownership.- Led bi-weekly syncs with product managers and architects to share upcoming features and projects impacting cross-system architecture.- Designed real-time and scheduled data sync flows for subscriptions, monitoring, and analytics- Spearheaded Zuora-Salesforce integration used as de facto CPQ for both contact centre and online journeys, including upgrades and adding new features to enhance the performance and experience.- Championed platform optimisation via automation (Flows, Apex, LWC) and system health monitoring like Datadog.-Designed intuitive Salesforce Guided Selling flows and processes for Contact Centre agents, streamlining customer interactions using Service Cloud features such as Omni-Channel, Voice Cloud, and Milestones. Leveraged Salesforce Connect to surface real-time external data, providing agents with a comprehensive 360° customer view directly within the Salesforce workspace
- Nordea Asset ManagementSalesforce Solution Architect / Senior DevJanuary 2016 - December 2017 (1 year and 11 months)Luxembourg• Designed and implemented Salesforce integration with Nordea's new website for surfacing static fund data, defining API strategies and coordinating with external system architects.• Led CRM data migration from SATUIT to Salesforce, including planning, sandbox strategy, impact analysis, and onboarding Nordic users (Sales & CRS).• Developed a custom Salesforce–SharePoint (on-prem) integration to meet compliance requirements, bypassing the deprecated native connector.• Architected daily fund transaction flows across three systems including Salesforce and a data warehouse, using automated ANT scripts and UC4 scheduling.• Established a data governance framework, improving data quality, stewardship, and cost efficiency through deduplication, validation rules, and custom reports.• Reviewed and enhanced Salesforce code and data model, implementing best practices, Lightning components, batch jobs, triggers, and coaching team members.
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Education
- Master of EngineeringMaster's degree: IT Engineering
Certifications
- Salesforce Certified AI Associatesalesforce2025
- Salesforce Certified Integration ArchitectSalesforce2025