Freelancer profile translated to English.
Back to original languageAbout Mohamed
👨💼 Freelance CRM Consultant • Data/MDM • Power BI
🎯 Project Manager • Business Analyst • Product Owner
With over 10 years of experience, I support companies in their CRM, Data, and BI projects. I act as Project Manager, Business Analyst, and Product Owner to frame, manage, and deliver robust, user-oriented digital solutions aligned with business objectives.
💻 CRM & Integration
I have extensive experience with complex CRM ecosystems:
• Salesforce: Sales Cloud, Service Cloud, CPQ, Manufacturing Cloud, Pardot, Field Service
• Dynamics 365 CRM
• Data Integrations: design and management of flows via Mulesoft and Talend
My role: ensure fluid processes, optimized user experience, and consistent data throughout the IS.
📊 Data, MDM & Business Intelligence
I help organizations structure, validate, and leverage their data.
• MDM: data quality, harmonization, and governance
• Power BI: advanced dashboards for Sales, Operations, Finance, and Customer Service teams
• KPI definition, modeling, DAX optimization, and performance
Objective: transform data into a clear and actionable strategic lever.
🚀 Approach & Added Value
• Product vision oriented towards impact
• Precise and business-oriented functional analysis
• Rigorous management, fluid communication, and IT/Business coordination
• Ability to structure, prioritize, and secure deliverables
• Focus on ROI, user experience, and data quality
👉 Available for freelance missions, team augmentation, or full CRM, MDM, or BI projects.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TOTAL ENERGIESProject Manager / Business AnalystENERGY AND UTILITIESJanuary 2025 - March 2026 (1 year and 2 months)Nanterre, France🎯 CRM Decommissioning Project ManagementMigration from Salesforce (Sales & Service Cloud) to Dynamics 365, covering 4 subsidiaries, 200 users, and a budget of €500K.🗂️ Project Management & GovernanceImplementation of V-Cycle and Agile methodologies to optimize quality and delivery.Facilitation of steering committees: weekly and monthly meetings for budget monitoring, risk analysis, and roadmap definition.Coordination of business and IT teams to ensure functional and technical alignment.Agile and SAFe Methodology📊 BI & PerformanceDesign and deployment of Power BI dashboards for performance monitoring and strategic decision-making.Integration of data from multiple sources (Excel, Business Objects, Dynamics CRM).Advanced modeling using DAX, Power Query, and model optimization for robustness and performance.⚙️ Automation & OptimizationAutomation of business processes and reports using Power Automate, reducing processing times and improving operational efficiency.
- iCom CloudEngagement ManagerCONSULTING AND AUDITSMay 2022 - November 2024 (2 years and 6 months)Neuilly-sur-Seine, France🔹 Led end-to-end delivery of multi-cloud Salesforce programs, including Sales Cloud, Service Cloud, CPQ, Manufacturing Cloud, Field Service, and Pardot🔹 Designed and orchestrated complex integrations with enterprise IT systems using Mulesoft and Talend (API management, ETL, real-time data flows)🔹 Acted as the strategic point of contact for key accounts, aligning CRM solutions with business goals and driving measurable impact🔹 Facilitated governance and steering committees, managed risks, and supported change management across diverse industries🔹 Identified and pursued cross-sell and up-sell opportunities, contributing to account growth and long-term client partnerships🔹 Mentored cross-functional teams (functional consultants, developers, architects), promoting delivery excellence and agile collaboration🔹 Contributed to internal methodology improvements and helped scale Salesforce expertise across the organization
- BelieveContract lifecycle management POENTERTAINMENT AND LEISUREApril 2021 - September 2022 (1 year and 5 months)Paris, FranceLed the global deployment of a CLM solution used by sales teams across multiple regions (EMEA, Americas, APAC)🔹 Designed and delivered an embedded iframe interface within Salesforce, enabling seamless access to contract workflows directly from the CRM🔹 Coordinated a cross-functional team of 30+ stakeholders (sales, legal, IT, procurement) to ensure alignment and successful delivery🔹 Managed integration between the CLM platform and Salesforce, ensuring data consistency, security, and usability🔹 Defined product vision, roadmap, and user stories based on global business needs and regulatory requirements🔹 Improved contract visibility, compliance, and turnaround times across the organization
Recommendations
+3
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Education
- Master of Science in ManagementInstitut Supérieur de Gestion2015Master of Science (MSc), Marketing management
- Master, Product Manager MarketingEcole Supérieure de Management en Alternance (ESM-A)2014Master, Marketing Chef de produit