Mohamed L.

What I bring to you

Are you losing conversions in your reports? Do your GA4 data and media platforms not align? Is your affiliation tracking lacking precision? I intervene to make your web, app, and affiliation measurement reliable from end to end, providing you with usable, compliant, and sustainable data.

My expertise

Web analytics & tag management

GA4, Google Tag Manager (client-side & server-side), TagCommander implementation and audits (data layer, tag governance, analytics and media integrations). I ensure your data is consistent across your tools and actionable for your teams.

App tracking

AppsFlyer setup and optimization: mobile attribution, deep linking, SKAdNetwork, iOS consent management. I support your technical and marketing teams for usable and privacy-ready mobile data collection.

Affiliation tracking

As a Global Technical Consultant at Awin AG, I daily assist advertisers in setting up and optimizing their web and app affiliation tracking, with a focus on attribution, product-level tracking, and integration into existing marketing ecosystems.

GDPR Compliance & Consent Management

Application of privacy by design principles, Consent Mode v2, CMP integration. Your data is collected responsibly and legally compliant.

My method

I keep my certifications up to date and integrate AI tools (including Claude, Gemini) into my practice to accelerate diagnosis and anomaly resolution. My approach combines technical rigor, pedagogy, and results orientation. I translate data challenges into performance levers understandable for business teams.