Freelancer profile translated to English.

Description

Expert in Revenue Management, Hotel Distribution, and Travel Tech Solutions with 17 years of experience in 4 and 5-star establishments in Europe and MENA. I offer hotels and tourism stakeholders comprehensive services in pricing, OTA B2C & B2B optimization, GDS/API connectivity, channel manager, and PMS. Also a PHP/Laravel and UX/UI developer, I can design and integrate custom digital solutions. Based in Switzerland (Vevey), I work fully remotely for French-speaking clients in Europe, North Africa, and the Middle East.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Vevey (up to 50km)

Online Hospitality Group
Director of Distribution, Revenue Management & Travel Tech Solutions
October 2015 - January 2026 (10 years and 3 months)
– Strategic and operational direction of a multi-platform travel-tech ecosystem covering hotel distribution, revenue management, and digital solutions for establishments in Europe and MENA.
– Deployment and integration of PMS, channel manager, booking engine, GDS, and API connectivity solutions for independent hotels and groups.
– Management of strategic partnerships with world-class hotel suppliers: Hotelbeds, RateHawk, Amadeus, and other B2B aggregators.
– Steering of pricing strategy, yield management, and distribution optimization across all OTA and direct channels.
– B2B business development: acquisition of travel agencies, contract negotiation, and implementation of customized solutions.
OTA Revenue Management Business Travel API Platform API
Club Sangho Marrakech
Online Sales Director
December 2014 - November 2017 (2 years and 11 months)
Marrakesh, Morocco
– Steering the online sales strategy for a 4-star, 320-room resort in Marrakech's Palmeraie, all-inclusive with spa and 3 restaurants, catering to a strong international clientele.
– Deployment and optimization of multi-channel B2C and B2B distribution with travel agencies, tour operators, and groups.
– Implementation of revenue management and yield pricing systems adapted to high/low season periods.
– Improvement of occupancy rate, ADR, and RevPAR across all customer segments.
– Coordination with sales, reservations, and general management teams to align pricing strategy and occupancy objectives.
Dellarosa Boutique Hotel & Spa 4*
Revenue & E-Commerce Manager
November 2011 - November 2014 (3 years)
Marrakesh, Morocco
– Comprehensive steering of the revenue management strategy for a 4-star boutique hotel in Marrakech, with significant improvement in ADR, RevPAR, and direct bookings.
– Management and optimization of B2C and B2B OTA channels while maintaining rate parity and maximizing occupancy rate.
– Implementation of a CRM and customer loyalty strategy to develop repeat clientele and reduce dependence on OTAs.