Mohamed Iliyas

Directed and maximised content through platform management using Hootsuite and Later, aligning posts with sales calendars, product drops, and regional promotions. Collaborated cross-functionally with e-commerce, merchandising, and PR teams to deliver integrated campaigns during peak festive seasons (Black Friday, Christmas). Independently developed and executed a social media strategy, overseeing task management, conducting performance metrics analysis, and applying analytical skills to set goals, track results, and ensure timely launches.

Directed daily operational activities at fuel retail outlets, ensuring strict adherence to safety protocols, quality standards, and compliance with organizational policies. Process improvements were implemented to increase the overall efficiency by 15 percent. Designed and implemented sales strategies for increased customer traffic and increased revenue. Attained a 12% year-on-year sales growth greater than the region's through the targeted promotions and the initiatives used to engage customers. Monitored inventory levels and ensured optimal stock management to minimize wastage and meet demand fluctuations. Reduced operational costs by 8% through efficient supply chain coordination and forecasting techniques.