Description

I build and run paid media acquisition strategies for brands that are serious about growth.

With 5+ years of hands-on experience across international markets — France, Belgium, the USA, Canada and the MENA region — I've managed monthly budgets exceeding €120K for clients including Porsche, Volkswagen, Danone, Samsung and Orange, consistently delivering YoY improvements in ROAS, CAC and revenue.

My approach combines a rigorous media mix strategy, sharp data analysis and continuous creative optimisation — turning ad spend into measurable, scalable performance.

What I bring to the table:

Paid media audit & strategic recommendations

Full campaign setup, management & optimisation (Google Ads, Meta, TikTok, SA360, Criteo, Affiliation)

Media planning & acquisition roadmaps

Product feed optimisation (Google Merchant Center)

Reporting & dashboards (GA4, Looker Studio, Tableau)

Creative coordination & tracking implementation

I work equally well independently or as an extension of an in-house marketing team. Results-driven, responsive, and built for high-stakes environments.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Pixartprinting Cimpress grp
Digital Marketing and paid media specialist
November 2022 - October 2024 (1 year and 11 months)
Managing online paid media activities and strategies in Belgian and French markets using Google ads, SA360, Paid social, Affiliation and Criteo channels Optimising funnels and campaigns to drive e-commerce new customer acquisition, positive growth and CRO by analysing data to create and optimise campaigns in a multi-channel level Managing and distributing budgets through all key media-mix channels Key Results : 200k euros AVG monthly spent / 15-35% Avg monthly new customer acquisition growth YOY / 20% AVG montly revenue growth YOY
Meta Ads Google Analytics E-commerce SEA SEM
Access Content Agency
Media Buyer
April 2021 - July 2022 (1 year and 3 months)
Managing & executing Social & Google Ads campaigns for clients Data analysis and strategy creation and management Optimising & Testing for high-performance campaigns Website conversion rate optimization Media planning, Benchmarking, Monitoring & Reporting Managing clients success and relationship
E-commerce Meta Ads Paid Social CRO SEM
Convergen Agency
Media Buyer
February 2020 - February 2021 (1 year)
Managing & executing Social Ads campaigns for international E-commerce clients Data analysis and strategy management Optimising & Testing for high-performance campaigns Website conversion rate optimization Copywriting & Branding Briefing & brainstorming new creative assets with the creative team Benchmarking, Monitoring & Reporting Managing clients success and relationship
Meta Ads E-commerce Google Analytics Paid Social SEM

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BACHELOR DEGREE IN
Tunisian School of Food Engineering
BACHELOR DEGREE IN

Mohamed Hedi Ben Ammar

Performance paid media expert

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