Freelancer profile translated to English.
Back to original languageAbout Mohamed
8 years of experience in management, project monitoring, business unit management, digital and social marketing and communication, both in agencies and client-side (in start-ups and large groups), allow me to understand and support the main challenges you are facing today.
Always interested in these, I now make my expertise available as a consultant to companies, agencies, or entrepreneurs.
My preferred sectors?
> High-tech, IT, Food, Entertainment Services, Real Estate, and B2B Services.
My areas of expertise?
> Strategic planning, branding
> Digital and social communication strategy
> Brand content, community management
> Influence
> E-reputation, monitoring, and crisis management
> Marketing strategy
What can I help you with? Some examples:
> Brand launch: benchmark, positioning, brand platform, branding, and naming (in collaboration with creatives)
> Editorial strategy and creation of editorial guidelines for your physical, digital, and social touchpoints
> Digital and social communication strategy
> Influence campaigns, to gain notoriety or generate traffic to your site
> Setting up e-reputation monitoring
> Crisis management and monitoring
Let's Rock ^^
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Heaven Immobilier GroupeChief Marketing OfficerREAL ESTATEJanuary 2022 - January 2023 (1 year)- Marketing strategy- Content strategy- Competitive intelligence- Editorial calendar- Social media management (Facebook, Instagram, LinkedIn)- Community management- Content creation- Project management- Team management- Lead generation- Process monitoring- Trade show participation- Webinar creation- Communication material creation- Emailing and automation
- DailymotionMarketing ManagerSOCIAL NETWORKSJuly 2019 - January 2021 (1 year and 6 months)- Creation of customer engagement plans and campaigns across various channels (online and offline, mobile, search marketing, affiliates, email, and others)- Analysis of business and customer data to measure performance against objectives, identify, and test new engagement opportunities and strategies- Active collaboration with multiple teams including Traffic, Design, Business Intelligence, and Product teams to drive engagement plans and objectives- Design, development, and maintenance of performance metrics, reports, analyses, and dashboards to support marketing decisions- Contribution to improving user experience and testing new products and features that enhance customer experience and engagement
- Francis Lefebvre FormationContent Marketing ManagerEDUCATION AND E-LEARNINGAugust 2018 - July 2019 (11 months)Île-de-France, France- Implement and manage the content strategy.- Management of several content projects (White paper, glossary, Quiz, essential functions…).- Execution and monitoring of advertising campaigns (social networks, email…).- Creation of SEO-optimized articles.- Monitoring, management of the editorial line, calendar, and publication rhythm.- Creation and animation of communities.- Creation of partnerships and online events (or offline: webinars) to unite communities.- Creation of videos, covers, images, mockups, and infographics.- Competitive intelligence on the influence marketing sector/market.- Develop brand awareness (identification of media, influencers, bloggers related to training, writing press releases, articles, creating events to promote the brand).- Implementation of analyses and reporting.
Recommendations
ET
FU
+1
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Education
- MBA, Marketing and CommunicationUniversité Paris Nord - Paris 132014MBA, Marketing et Communication
- Engineer, Systems and Network SecurityEcole Nationale Des Sciences Appliquées "ENSA Marrakech"2013Ingénieur, Réseaux systèmes et sécurité