Freelancer profile translated to English.
Back to original languageAbout Mohamed
Expert SFCC Luxury & Beauty | EMEA Coordination
Expert Salesforce Commerce Cloud (SFCC), I support Luxury and Beauty Houses in the technical management of their international e-commerce platforms. For over 2 years, I have been working on the Shiseido group's environments (Shiseido, NARS, Drunk Elephant), from front-end integration to coordinating 8 EMEA markets. Technical rigor (Master's degree) and business vision focused on conversion.
🌍 EMEA Coordination & Multi-Market Management
- Management of 8 European markets: daily management of FR & DE and autonomous orchestration of the EMEA scope (IT, ES, UK/IE, Benelux, RoE) during managerial interim.
- Business & Tech Interface between Marketing/Design and technical teams.
- Prioritization and dispatch of ticketing via Jira & Airtable.
⚙️ SFCC Expertise (Business Manager & Page Designer)
- Advanced Webmastering: international campaigns, Content Slots, Content Assets, multi-local catalogs.
- Pixel-perfect front-end integration (HTML/CSS/JS): landing pages, banners, responsive reusable components.
- Page Designer for high-stakes operations (e.g., Black Friday).
🚀 Accessibility & Web Performance
- Accessibility (RGAA/WCAG 2.1): audit and compliance, a key issue for Luxury.
- Core Web Vitals: optimization (Fasterize) for SEO and conversion.
- Quality Assurance: rigorous cross-browser/mobile testing.
💼 Prestigious References
Interventions for the Shiseido group (Shiseido, NARS, Drunk Elephant). Mastery of demanding workflows and codes of excellence in Beauty & Luxury.
🎯 Why collaborate with me?
- Hybrid Profile: Technical precision and strategic vision.
- Immediate Autonomy: Operational from day 1 on your complex environments.
- Results-driven Culture: Every integration serves UX and commercial performance.
Let's discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- SHISEIDO EMEAE-commerce Coordinator EMEA | SFCC WebmasterFASHION AND COSMETICSJanuary 2026 - Today (7 months)Paris, France
- Multi-market management: Operational coordination of the France & Germany (DE) zones. Autonomous management of the complete EMEA scope (8 markets: IT, ES, UK/IE, Benelux, RoE) during managerial interim.
- Business Orchestration: Strategic interface between local markets and technical teams. Arbitration of priorities and dispatch of ticketing via Jira & Airtable to ensure adherence to commercial calendars.
- Performance & Quality: Proactive monitoring of Core Web Vitals (Fasterize) and guarantor of asset compliance with Luxury standards (Accessibility & Web performance).
- Continuous Improvement: Writing technical documentation on Confluence and onboarding partner agencies (Datawords).
- SHISEIDO EMEATechnical Webmaster & SFCC IntegratorFASHION AND COSMETICSSeptember 2024 - October 2025 (1 year and 1 month)Paris, France
- Business Manager Administration: Complete configuration of campaigns, management of multi-local catalogs, content slots, and promotional assets.
- Front-End Development: Architecture and deployment of 30+ components and Landing Pages (HTML/CSS/JS) with strict adherence to Luxury "Pixel Perfect" standards.
- Technical Expertise: Technical optimization of assets and rigorous cross-browser/mobile testing before production release.
- Cross-functional Collaboration: Translation of E-merchandising needs into technical solutions on SFCC.
- NGTRAVELFront-End Developer (React Migration)TRAVEL AND TOURISMOctober 2023 - September 2024 (11 months)Paris, France
- Migration & Architecture: Management of the redesign of 7 legacy sites (JSP to React.js migration) through a reusable component architecture (Atomic Design).
- Debt Optimization: Deep refactoring reducing technical debt by 40% (DRY principle).
- Web Performance: Drastic improvement of Lighthouse scores (+28 pts) and 35% reduction in loading time.
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Education
- Expert Web ArchitectDigital School of Paris2025Expert Architecte Web
- Digital Developer ConsultantDigital School of Paris2024Consultant développeur digital
Certifications
- TOEIC (Test of English for International Communication)ETS (Educational Testing Service)2025