Freelancer profile translated to English.
Back to original languageAbout Mohamed
Hello, I am Mohamed, a strategic communication and creative direction consultant. With over 8 years of professional experience in advertising, and two master's degrees in marketing and communication, I founded Atypikal, my 360° creative agency with a single objective: to help brands stand out by creating unique and impactful stories.
My approach is to create authentic and original stories for the brands I assist. With my expertise, I help my clients find their own voice in a constantly evolving world, where media noise is omnipresent. My goal is to enable my clients to communicate their uniqueness in a impactful way, in order to mark the minds of their target audience. In short, I am here to help brands convey their message effectively and memorably.
My goal is to support brands in their differentiation strategy by offering a complete range of services, including:
- Long-term communication strategy for a global and coherent vision of the brand: implementation of a clear and lasting vision for the brand's communication, which defines the objectives to be achieved and the means to be put in place to achieve them.
- Creation of the visual identity and brand universe (storytelling) to give life to the uniqueness of each brand: creation of a unique visual identity (logo, graphic charter, etc.) and a coherent brand universe that reflects the personality and values of the brand.
- Design and conception of any type of online or offline support for multi-channel communication: creation of communication supports adapted to the different channels (print, web, social networks, etc.).
- Creation from scratch (UX/UI) of an intuitive website for an optimal user experience.
I would be delighted to accompany you and help you achieve your goals!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- AtypikalFounderSOCIAL NETWORKSJune 2021 - Today (5 years)Casablanca-Settat, MoroccoAtypikal is a 360° creative agency founded by Mohamed, a creative direction and strategic communication consultant. My goal is to help brands stand out by creating unique and impactful stories. From communication strategy to the creation of a visual identity, through the design of communication materials and the creation of an intuitive website, Atypikal supports its clients in their communication to enable them to find their own voice and mark the minds of their target audience.
- IndépendantFreelance - Marketing and Communication ConsultantSOCIAL NETWORKSJanuary 2017 - June 2021 (4 years and 5 months)Casablanca, Morocco- Development of marketing strategies for various clients- Management of digital communication: development of digital strategies and community management- Completion of rebranding projects for various clients- Creation of graphic designs for various media- Organization of events, from conception to practical realization- Art direction for filming and photo shooting projects, in collaboration with professionals in the sector.
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Education
- Master in Communication Policies and Organization DevelopmentUVSQ Université de Versailles Saint-Quentin-en-Yvelines2021Cette formation était axée sur l'étude des politiques de communication et des stratégies de développement des organisations, que ce soit dans le secteur public ou privé. J'y ai acquis des compétences en matière de gestion de projet, d'analyse de données et de développement de stratégies de communication pour répondre aux enjeux organisationnels. Cette formation m'a permis d'approfondir ma compréhension des mécanismes de communication et de leur impact sur les organisations, ainsi que d'élargir mes perspectives de réflexion en matière de développement organisationnel.
- Master in Marketing and 360° Brand CommunicationCOMSUP2021J'ai suivi un Master en marketing et communication publicitaire online et offline des marques à Com'Sup à Casablanca. Ce programme m'a permis d'acquérir une solide connaissance des stratégies de communication et de marketing, ainsi que des outils et techniques nécessaires pour élaborer et mettre en œuvre des campagnes publicitaires efficaces. J'ai également appris à travailler avec différents supports et canaux de communication, de la publicité en ligne aux campagnes d'affichage en passant par les spots télévisés. Ce Master m'a fourni une base solide pour poursuivre ma carrière dans le domaine de la publicité et de la communication.