Freelancer profile translated to English.
Back to original languageAbout Mohamed
With several years of experience in consulting and managing specific business and cross-functional projects for major clients, in roles ranging from Product Manager and Product Owner to operational project manager.
I am looking for new challenges in change management.
My strengths: effective communication, excellent interpersonal skills, versatile profile, strong adaptability and decision-making ability.
My obsession: to be effective, to have a strategic mindset in order to bring real added value to projects.
French
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 10km)
Experience
- IRCEMMarketing and Product ManagerBANKING AND INSURANCEApril 2022 - July 2025 (3 years and 3 months)Roubaix, FranceStrategy: Development and coordination of the annual marketing plan in line with company strategy.Traffic Generation: Optimization of the 360° marketing strategy to maximize lead generation.Strategic Redesign of Customer Journey: Management of the complete redesign and optimization of the online enrollment funnel (friction analysis, UX/UI, conversion rate improvement).Product Management: Redesign of the insurance product range (scoping, functional specifications, compliance, and innovation).Management: Daily support of a team of 9 people.Tools: Optimization of CRM and dashboards for activity monitoring.
- Groupama Gan VieSavings/Retirement Marketing Project Manager - Fixed-term contractAugust 2021 - February 2022 (6 months)92000 Nanterre, FranceDevelop contact plans for the wealth management scope of Groupama's distribution networks.Implement commercial and relational campaigns.Produce briefs and specifications, validate, monitor progress, and coordinate service providers (writing, graphic design, podcast and video creation).Manage communication projects for Wealth Management.Improve customer knowledge and relevance - Test and Learn.Reporting and monitoring of key performance indicators.
- Crédit Agricole Consumer Finance (Sofinco)Marketing Campaign Manager - Fixed-term contractMarch 2020 - October 2020 (7 months)59100 Roubaix, FranceDevelop marketing plans for loyalty campaigns (@, print, SMS).Coordinate marketing campaigns (retro-planning, targeting, creation, production, final artwork approval, distribution, etc.).Brief and manage internal and external service providers.Produce reports on actions taken.Propose and implement A/B tests.Create reporting tools for different KPIs.Manage marketing assistants.
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Education
- Master 1 in Marketing and Sales ManagementCNAM LilleMaster 1 Responsable Commercial et Marketing
- Bachelor's Degree in Management of OrganizationsIAE LilleLicence Management des Organisations
Certifications
- SAFeCROSSTHINK2026
- Prince2Peoplecert2026