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Description

Very solid experience in project management, data management, customer knowledge and multi-channel communication.

Specialist in SAS, Adobe Campaign, Google Cloud Platform, Salesforce and SAP platforms.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LABORATOIRES JUVA SANTE
Transition Manager Master Data Lead
HEALTH AND WELLNESS
May 2025 - Today (1 year and 3 months)
Paris, France
Operational management of a Master Data team of 2 people in an ERP migration context (URGO group project).

Key achievements:
• Guarantee of the consistency and quality of Article and Business Partner data in the various IT tools for the transition to SAP
• Securing SAP Go-Live and hypercare (Key-user), particularly data migration
• Analysis, identification and correction of discrepancies between different product repositories
• Operational backup for the MDM team across all service applications

Technical environment: SAP S/4HANA Cloud, PLM beCPG, @GP, Salsify, Copilot
Team Management SAP S/4 HANA PLM Data Management & Repositories (MDM, Data Quality) Microsoft Copilot
Courir
CRM & Data Project Manager
SPORTS
January 2023 - March 2025 (2 years and 2 months)
Paris, France
Steering the CRM/Data roadmap for the Courir group (France and international) in the context of reclaiming customer knowledge (Global budget €1.5M).

Key achievements:
• Design and implementation of a DataLake on GCP with multi-source integration
• Implementation of an Imagino Customer Data Platform (CDP) with real-time activation and multi-channel personalization
• Deployment of a new international loyalty program on Salesforce Loyalty Management
• Creation of a DataViz solution on Looker Studio Pro for marketing KPIs and application monitoring
• Management of a technical team including a Data Steward intern

Technical environment: GCP, Looker Studio Pro, Imagino, Salesforce (Commerce Cloud, Loyalty Management, MuleSoft), Talend, Easiware, Git, Gemini, Jira, Confluence
Team Management Project Management Google Cloud Platform (GCP) imagino Salesforce
Fnac Darty
IT Application Manager and Project Manager Consultant
RETAIL (LARGE RETAILERS)
January 2011 - December 2022 (11 years and 11 months)
Ivry-sur-Seine, France
Management of Data/BI/CRM roadmaps at the FNAC DARTY group level, focusing on platform harmonization and 360° customer knowledge.

Key achievements:
• Project management for the group's GDPR/GDPR compliance for customer consent and choice management (Global budget €1.1M)
• Design and implementation of the Multi-channel Single Customer View (SCV) increasing the group's commercial efficiency
• Reconciliation of group customer databases using Text Mining and Hash Code approaches
• Management of SAS (3 FTE) and Adobe Campaign (6 FTE) Shared Service Centers (SSC)
• Optimization of data processing: performance x1.5 for SAS ODS and x15 for SAS transfers to SQL Server
• Implementation of various CRM solutions: NPS, cart abandonment cycle, remarketing, automatic emails

Technical environment: SAS 9, Adobe Campaign, Siebel, ReachFive, Easiware, Eptica, MS SQL Server, Teradata, Hadoop, GCS, Jira
Project Management Project Management Digital Transformation CRM & Marketing Automation Data Science