Mohamed Amine Mahjoub

>California Gym (Chain of mainstream fitness clubs)<

1. Management of the development of a digital platform for distribution and tracking of discount codes.

2. Management of the official inauguration event of the first fitness club in Algeria.

3. Implementation of a collaboration process between teams in Tunisia and partners in Algeria.

>Flex Fitness (100% online training marketplace)<

1. Monitoring of commercial and marketing collaboration with Orange Tunisia.

2. Leading communication efforts in the Tunisian market.

3. International development study in North Africa.

>Cross-functional work at the company level<

1. Definition of brand strategies for the group's various brands.

2. Management of marketing partnerships: Communication agency, Media agency, Marketing research firm, Merchandising partners, Sponsorship files, etc.

3. Management of press relations: Creation of a media club bringing together partner media.

4. Conducting marketing studies for the development needs of the various brands: Customer satisfaction studies, usage and attitude studies, brand awareness and expansion studies.

5. Setting up a Marketing team: From defining needs in terms of profiles to establishing a career development plan.

6. Deployment of collaboration processes: Definition of roles and scope of intervention for each team member, as well as a "GCP" best practices guide.

7. Steering digital transformation projects while respecting the intercommunication of different information systems: Group class scheduling management solution, Reservation management solution, Virtual coaching solution through interactive terminals, Fitness club screen content management solution, Cardless access badge solution, Mobile application.

8. Contribution to the implementation of employee performance management based on ScoreCard objectives.

9. Implementation of the Agile management method for teams.

>California Gym (Chain of mainstream fitness clubs)<

1. Management of a team of 3 employees.

2. Actively contributed to the chain's development plan with the opening of 6 owned clubs (in Tunisia).

3. Management of the international marketing launch of the brand with an opening in Algeria: Steering the creation of sales tools such as brochures, flyers, and website; Management of the launch communication campaign.

4. Implementation of marketing plans for the Tunisian and Algerian markets and supervision of their execution.

5. Implementation of brand repositioning and adaptation of the offer that follows.

6. Implementation of a customer loyalty and rewards system.

7. Steering events organized and sponsored by the brand.

>California Gym Platinum (Luxury fitness club)<

1. Marketing launch of the first luxury fitness club in Tunisia: Management of market research; Management of club wall coverings and indoor and outdoor branding; Steering the creation of sales tools such as brochures, flyers, and website; Management of the launch communication campaign.

2. Implementation of the marketing plan and steering its execution.

>Flex Fitness (100% online training marketplace)<

1. Management of a team of 4 employees.

2. Business model design.

3. Drafting the functional specifications for selecting technical partners.

4. Supervision of the backlog development writing.

5. Definition of priorities for development sprints.

6. Validation of increments and definition of deliverables.

7. Definition of the process for recruiting partners on the marketplace.

8. Management of partnerships with payment institutions.

9. Management of partnerships with telephone operators.

10. Management of pitches to financial institutions and the government.

1. Implementation and execution of the digital marketing plan.

2. Contribution to the selection of communication agencies.

3. Management of digital communication, e-reputation, and digital monitoring in collaboration with communication agencies.

4. Management of online advertising (SMA/SEA).

5. Steering the website redesign project: drafting specifications, selecting technical provider, monitoring execution, and validating deliverables.

6. Steering the mobile application project: drafting specifications, selecting technical provider, monitoring execution, and validating deliverables.

7. Development of in-flight entertainment services.