Freelancer profile translated to English.
Back to original languageAbout Moez
Are you a business owner, freelancer, or marketing manager looking to grow your revenue, whether through e-commerce or lead generation.
I step in to structure and scale your customer acquisition with an approach focused on concrete results: real ROAS, controlled acquisition cost, profitability.
What sets me apart:
- A global business vision (acquisition + finance), not just campaign management.
- Over €10M in revenue generated, over €2M in advertising budgets managed, ROAS x2 to x10.
- Good knowledge of the Swiss market and its specificities (SMEs, artisans, niche sectors).
I take on projects for:
- Multi-platform media buying (Meta, Google, TikTok, Pinterest, Snap).
- Acquisition strategy and B2B/B2C lead generation.
- Landing page development and sales funnel optimization.
- Creation of advertising content (videos, UGC, visuals).
- Strategic support for leaders on their marketing decisions.
My goal: to grow your business in a healthy and sustainable way.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Vevey (up to 50km)
Experience
- MaiasauraE-commerce Acquisition & Profitability ManagerE-COMMERCESeptember 2020 - Today (5 years and 11 months)I support Maiasaura in the overall management of its e-commerce growth, from acquisition to profitability, with an approach focused on real ROAS, net profit, and long-term stability.Scope of the mission:
- Media buying on 5 platforms: Meta Ads, Google Ads, TikTok Ads & TikTok Shop, Pinterest Ads, Snap Ads.
- Creation and management of advertising content: video ads, UGC, product photos, performance-oriented angles & hooks.
- Scaling and stabilization of activity according to sales cycles.
- Daily monitoring of profitability (revenue, margins, ad costs, cash flow).
- Financial & accounting assistance: VAT, preparation of year-end accounts.
- Strategic support for the sustainable development of the brand.
- FreelanceE-commerce & Media Buying | +€10M generated | Profitable Growth focused on ROAS & Net ProfitE-COMMERCEMay 2019 - Today (7 years and 3 months)I help e-commerce brands grow sustainably by managing acquisition through real ROAS, net profit, and cash flow, not superficial metrics.Key Results
- Over €13M in revenue generated over 5 years (3 e-commerce stores)
- Over €2.5M in Meta Ads budget managed
- Freelancing since 2019
Expertise- Meta Ads (expert), Google Ads, TikTok Ads & TikTok Shop, Pinterest Ads, Snap Ads
- Scaling, stabilization & management of difficult periods
Creation & Management of Advertising Content- Performance-oriented creative strategy
- Video ads, UGC, product photos, ad hooks & angles
- Continuous creative testing to improve ROAS and profitability
Business & Finance Vision- HEC Graduate – Finance
- Profitability analysis by channel
- Budget allocation & growth security
My Added Value- A global business + acquisition vision
- Decisions based on profit, not volume
- A long-term approach, adapted to e-commerce realities
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Education
- Master 1 HEC Finance OptionIHEC Carthage Tunisia2007
- Master of Science International FinanceESC Rennes France2011