Freelancer profile translated to English.
Back to original languageAbout Marie J
With over 10 years of experience in digital marketing, I specialize in optimizing e-commerce sites and deploying automated marketing strategies. I create high-performing content for every stage of the customer journey: home pages, product pages, category pages, newsletters, as well as creating CRM workflows and automations to maximize engagement and loyalty.
I offer comprehensive e-commerce automation packages: welcome, abandoned cart, post-purchase, and customer follow-ups, to enhance the customer experience and increase conversions.
My goal: to strengthen brand identity, maximize conversions, and integrate marketing AI solutions for increasingly targeted and effective campaigns.
French
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Free lanceE-commerce Strategy Expert - Marketing - CommunicationE-COMMERCEOctober 2020 - Today (5 years and 9 months)🌟Expertise in E-commerce, Digital Communication & Automation🌟Ready-to-wear fashion | Women's universe | Non-profit | Cultural | Decoration | GastronomyWith over 10 years of experience in e-commerce and digital communication, I offer a comprehensive skillset, combining content creation, site optimization, CRM strategies, and automated workflows to boost your online presence and maximize your conversions.📦 E-commerce & Automation:Management and optimization of online stores (Shopify, PrestaShop, WordPress, Wix)Creation of CRM workflows and marketing automations: welcome, abandoned cart, post-purchase, customer follow-upsConversion and customer loyalty strategies✏️ Content Creation & Branding:Writing SEO-friendly product descriptions and engaging web contentBlog posts, newsletters, and digital communications tailored to your audienceStrengthening brand identity and editorial consistency🌐 Site Optimization & Performance:Improvement of user experience (UX) and technical optimizationPerformance analysis and KPI tracking using advanced toolsIntegration of marketing AI solutions for more targeted and effective campaigns📢 Digital Communication Strategy:Development of tailor-made communication plansManagement of advertising campaigns and social media: Instagram, Facebook, Pinterest, LinkedInCreation of visual and written content aligned with your strategyMy approach combines innovation, performance, and customer satisfaction, with a results-oriented and automation-focused vision. I will guide you at every step to achieve your goals and exceed your expectations.
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Education
- Master in Digital CommunicationIFOCOP2015Déterminer une stratégie de communication sur les réseaux sociaux Recruter, animer et fidéliser une communauté d’internautes Créer, optimiser et alimenter un blog Effectuer une veille concurrentielle Gérer l’e-réputation de l’organisation Rédiger des contenus éditoriaux attractifs Gérer des campagnes publicitaires et de webmarketing Attirer et travailler avec les membres influenceurs et prescripteurs
- EXECUTIVE MBA in Web Marketing Strategies & Digital Communication ProjectsVISIPLUS2018Concevoir et développer une stratégie marketing cross-canal Concevoir et Piloter un plan marketing online Culture et Transformation Digitale Études de marché Marketing Digital Marketing et Management Marketing Opérationnel Marketing Stratégique Web Marketing
Certifications
- Google AdsGoogle2018