Freelancer profile translated to English.

Description

Is your acquisition stagnating? Are your launches not performing as expected?

Free SWOT analysis for all new clients!

I help startups and SMEs generate more growth through quickly actionable marketing strategies: Go-to-Market, in-store sales activation, digital acquisition, and conversion optimization.

Formerly at Sony and an expert in demanding environments (telecom, retail), I bring both a strategic and highly operational approach, with a simple goal: measurable results.

Specifically, I work on:

product and offer launches, roadmaps, 360° marketing plans, promotional campaigns, acquisition strategies (SEO, SEA, social ads), and partnership development.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Sony
Global Account Manager
TELECOMMUNICATIONS
January 2021 - December 2024 (3 years and 11 months)
Puteaux, France
Managed product portfolio and quarterly negotiations with operators
Developed strategic partnerships around 5G (MoU, C-level alignment)
Managed key accounts: performance monitoring, sales planning, and project coordination
Contributed to the go-to-market strategy and volume development in European countries (Orange Slovakia, Romania, Poland, Spain, France)
Budget Management Strategy & Performance Management (KPI, profitability, audit) Go-to-Market (GTM) Strategy International Coordination Global Branding
Sony
Customer Marketing Manager
TELECOMMUNICATIONS
August 2018 - December 2020 (2 years and 4 months)
Puteaux, France
Defined and deployed key account strategy in coordination with sales teams
Developed sell-in presentations and multi-channel marketing strategies to optimize product listings
Designed 360° Go-to-Market plans (product launches, promotions, co-branded campaigns)
Managed marketing activations: cashback, bundles, sales incentives, CRM and retail campaigns
Handled digital campaigns (SEO, SEA, social media) and deployed assets across various channels
Coordinated in-store visibility efforts and sales force activities (POS displays, promotions, ambassador programs)
Organized events (trade shows, seminars, sales conventions)
Budget Management 360° Marketing Strategy Channel Marketing Go-to-Market (GTM) Strategy Promotional Marketing
MJ elevate agency
Marketing & Sales Consultant
TECH
February 2025 - Today (1 year and 4 months)
Colombes, France
Supported SMEs in developing their revenue
Defined multi-channel marketing and acquisition strategies
Structured offers and optimized conversion funnels
Implemented performance and ROI-oriented activation plans
Go-to-Market (GTM) Strategy Strategy & Performance Management (KPI, profitability, audit) 360° Marketing Strategy Marketing Plan Creation Customer Insight