Freelancer profile translated to English.
Back to original languageAbout Mitchell
Open for a strategic sparring role of 2-3 hours per week, think of marketing guidance, forecasting, or substantiated channel choices.
Strategic marketer with 10+ years of experience in developing growth-oriented marketing strategies.
I help scale-ups and growth-oriented organizations in making informed choices regarding channel strategy, media impact, forecasting, and international expansion.
My strength lies in connecting analysis, strategy, and feasibility. Think of setting up a data-driven marketing mix (both BTL and ATL), LTV/CAC calculations, market research, channel choices, and impact models (such as GRP/adstock).
I structurally use AI as an accelerator in market analysis, scenarios, and strategic substantiation – not as a gimmick.
I prefer to work with founders, management, or executives as a sparring partner for strategic issues, without running operational campaigns myself. However, with an eye for execution and results.
Dutch
Native or bilingual
English
Fluent
Can work on-site
Amersfoort (up to 10km)
Experience
- Stuurmarketing B.V.Interim Marketing Strategist | Strategy, Growth & Media ImpactSeptember 2023 - Today (2 years and 11 months)Amersfoort, Netherlands
- Develop growth strategies for scale-ups using BTL and ATL channels (Digital, TV, radio, OOH)
- Perform forecasting and substantiate budget allocations through LTV/CAC analysis and scenario models
- Advise on channel selection, market positioning, and international expansion (NL, DE, FR)
- Use AI for market analysis, competitor research, and strategic substantiation
- Act as a sparring partner for founders/management on scalable marketing approaches
- DexportSr. Marketing Success ManagerJanuary 2023 - October 2023 (9 months)Bunnik, Netherlands
- Development of online marketing strategies for clients with ambitions to expand into the German market
- Advice on channel choices, positioning, and growth opportunities
- Coordination of projects and alignment with specialists and client teams
- Responsible for client relationships and strategic translation of goals
- Sparring partner for marketers and managers
- Recharge.comPPC Specialist – EuropeFebruary 2021 - January 2023 (1 year and 11 months)Amsterdam, Netherlands
- Management of Google Ads campaigns in multiple European markets
- Development and implementation of Google Ads Scripts for automation
- Optimization of budgets and bidding strategies based on performance data
- Analysis of market differences and translation into country-specific campaigns
- Collaboration with performance and data teams for scalable growth
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Education
- Bachelor of CommerceAmsterdam University of Applied Sciences2014
- HBO Certificate Online MarketingLOI University of Applied Sciences2015
Certifications
- Short Open Online Program Big Data & StatisticsOpen Universiteit2019
- 21 Google Ads Certificates since 2012 (Search, Shopping, Video. Display & App)Google2012