About Mishar
English
Native or bilingual
French
Fluent
Experience
- Tala Brand AdvisoryFounderCONSULTING AND AUDITSJanuary 2026 - Today (5 months)Paris, FranceI partner with businesses to:- Conduct in-depth market and consumer research, so brands have a deep understanding of their customers- Develop and build strong brand foundations and strategy (ex. brand messaging, positioning, differentiation), so everyone is working towards the same goals- Develop GTM and marketing strategy based on brand foundations and strategy- Construct hiring plans based on brand and marketing strategies so companies know which hires to prioritise and which to outsource
- ShotgunGlobal Senior Communications StrategistENTERTAINMENT AND LEISURESeptember 2024 - April 2025 (7 months)Paris, France• Led global B2B communications and content strategy for a live-events tech platform, developing narrative positioning aligned to industry and cultural trends.• Designed and analysed audience research surveys, synthesising findings to inform brand repositioning and strategic messaging.• Built editorial storytelling aligned with lifestyle, music, and culture audiences across PR, social, owned channels, and influencer programs.
- StuartHead of Brand & ContentLOGISTICS AND SUPPLY CHAINSeptember 2022 - September 2024 (2 years)Paris, France• Directed a multi-disciplinary team encompassing PR, communications, partnerships, SEO, website development, content, brand, and social media• Developed and executed a cohesive cross-country content strategy, overseeing diverse content formats, including long-form guides, infographics, case studies, videos, and blog articles• Spearheaded major announcements, including Stuart's acquisition by private equity holding company Mutares, and led crisis communications efforts during challenging periods, such as strikes• Orchestrated collaborative efforts across both local and external teams to deliver impactful in-house and co-marketing initiatives• Established and enforced content guidelines, co-marketing partnership guidelines, streamlining processes, and implementing copy and style standards• Successfully managed external PR agencies, aligning their efforts with company goals- Created the first long-form guide for the UK retail vertical, bringing in 168 MQLs in the first 2 months with a conversion rate of 12.55%- Planned and executed the first-ever cross-market campaign that leveraged our second long-form guide for food audiences, localising in 6 languages and bringing in 278 MQLs with an average conversion rate of 14.79%- Filmed Stuart's first-ever thought-leadership video on sustainability in last mile logistics- Alongside the PR agency, secured a high-profile feature in Forbes magazine, showcasing the CEO's insights on Stuart's future after its acquisition by new shareholder Mutares
Recommendations
Be the first to recommend Mishar
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Creating a PR Strategy Mastering the Art of CopywritingCreating a PR Strategy Mastering the Art of Copywriting
- Associate's degreeArt Institute of Vancouver2010Associate's degree